Antavo Enterprise Loyalty Cloud vs. Extole

It is well suited as a fashion and accessories industry customer loyalty programme platform. It is also a well organized way of managing reports and campaigns. It is also very suitable for low-budget programmes and we are satisfied with the services. So it is very suitable for my requirements.

Incentivized

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

• Extremely user friendly.
• Contributes advice and help consistently.
• Great feedback and assistance.
• Great for optimizing campaigns and conversions.

Incentivized

• Track advocates and reward friends.
• Fraud prevention/Abuse of incentive program.
• Reporting is easy and provides good insights.

• Can't access through mobile devices.
• Sometimes uploading files doesn't work.
• Regional languages are not supported in app.

Incentivized

• Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
• Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
• Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

Overall usability is very satisfying and it is a good systematic user experience, all the systems having some issues so it is also having issues in the system. But it makes some of our campaigns easily manageable and you can get the best return on investment on our campaigns. It is also very easy to manage too.

Incentivized

Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.

Incentivized

More robust on fraud side. Good support.

• Easily track all the activities on your campaign.
• Great user behavior tracking.
• Reporting is very good with special requirements.

Incentivized

• It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.