Antavo Enterprise Loyalty Cloud vs. Oracle Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Antavo Enterprise Loyalty Cloud
Score 6.1 out of 10
N/A
Antavo is an Enterprise Loyalty Cloud, providing technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. Antavo’s no-code, API-centric platform makes the loyalty program experience customizable so loyalty and marketing teams can run their program internally, without IT help. The vendor states Antavo invests 60% of its revenue into its product and issues quarterly product releases. Antavo helps global clients like BMW, KFC or…N/A
Oracle Marketing
Score 8.2 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Pricing
Antavo Enterprise Loyalty CloudOracle Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Antavo Enterprise Loyalty CloudOracle Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsCX Marketing pricing is a function of usage.
More Pricing Information
Community Pulse
Antavo Enterprise Loyalty CloudOracle Marketing
Top Pros
Top Cons
Features
Antavo Enterprise Loyalty CloudOracle Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Oracle Marketing
8.8
133 Ratings
13% above category average
WYSIWYG email editor00 Ratings9.1117 Ratings
Dynamic content00 Ratings8.5120 Ratings
Ability to test dynamic content00 Ratings8.6116 Ratings
Landing pages00 Ratings8.1124 Ratings
A/B testing00 Ratings9.0118 Ratings
Mobile optimization00 Ratings9.1113 Ratings
Email deliverability reporting00 Ratings9.4127 Ratings
List management00 Ratings8.9126 Ratings
Triggered drip sequences00 Ratings8.9108 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Oracle Marketing
8.5
118 Ratings
10% above category average
Lead nurturing automation00 Ratings9.4110 Ratings
Lead scoring and grading00 Ratings8.4104 Ratings
Data quality management00 Ratings8.1109 Ratings
Automated sales alerts and tasks00 Ratings8.089 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Oracle Marketing
9.0
109 Ratings
17% above category average
Calendaring00 Ratings8.694 Ratings
Event/webinar marketing00 Ratings9.499 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Oracle Marketing
8.8
72 Ratings
16% above category average
Social sharing and campaigns00 Ratings9.170 Ratings
Social profile integration00 Ratings8.666 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Oracle Marketing
8.6
123 Ratings
14% above category average
Dashboards00 Ratings8.9122 Ratings
Standard reports00 Ratings8.4120 Ratings
Custom reports00 Ratings8.4113 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Oracle Marketing
9.1
120 Ratings
18% above category average
API00 Ratings8.9105 Ratings
Role-based workflow & approvals00 Ratings9.489 Ratings
Customizability00 Ratings8.9109 Ratings
Integration with Salesforce.com00 Ratings9.488 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.948 Ratings
Integration with SugarCRM00 Ratings9.437 Ratings
Best Alternatives
Antavo Enterprise Loyalty CloudOracle Marketing
Small Businesses
Growave
Growave
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Antavo Enterprise Loyalty CloudOracle Marketing
Likelihood to Recommend
9.0
(1 ratings)
7.8
(246 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(92 ratings)
Usability
9.0
(1 ratings)
10.0
(15 ratings)
Availability
-
(0 ratings)
8.1
(9 ratings)
Performance
-
(0 ratings)
6.6
(5 ratings)
Support Rating
6.0
(1 ratings)
9.9
(16 ratings)
In-Person Training
-
(0 ratings)
7.3
(3 ratings)
Online Training
-
(0 ratings)
7.6
(11 ratings)
Implementation Rating
-
(0 ratings)
8.8
(10 ratings)
Configurability
-
(0 ratings)
6.4
(1 ratings)
Ease of integration
-
(0 ratings)
2.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.5
(120 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Antavo Enterprise Loyalty CloudOracle Marketing
Likelihood to Recommend
Antavo
It is well suited as a fashion and accessories industry customer loyalty programme platform. It is also a well organized way of managing reports and campaigns. It is also very suitable for low-budget programmes and we are satisfied with the services. So it is very suitable for my requirements.
Read full review
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Pros
Antavo
  • Extremely user friendly.
  • Contributes advice and help consistently.
  • Great feedback and assistance.
  • Great for optimizing campaigns and conversions.
Read full review
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Cons
Antavo
  • Can't access through mobile devices.
  • Sometimes uploading files doesn't work.
  • Regional languages are not supported in app.
Read full review
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review
Likelihood to Renew
Antavo
No answers on this topic
Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Read full review
Usability
Antavo
Overall usability is very satisfying and it is a good systematic user experience, all the systems having some issues so it is also having issues in the system. But it makes some of our campaigns easily manageable and you can get the best return on investment on our campaigns. It is also very easy to manage too.
Read full review
Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Read full review
Reliability and Availability
Antavo
No answers on this topic
Oracle
No one has experienced any problems with availablity.
Read full review
Performance
Antavo
No answers on this topic
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Read full review
Support Rating
Antavo
Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.
Read full review
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Read full review
In-Person Training
Antavo
No answers on this topic
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Read full review
Online Training
Antavo
No answers on this topic
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Read full review
Implementation Rating
Antavo
No answers on this topic
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Read full review
Alternatives Considered
Antavo
No answers on this topic
Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review
Scalability
Antavo
No answers on this topic
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Read full review
Return on Investment
Antavo
  • Easily track all the activities on your campaign.
  • Great user behavior tracking.
  • Reporting is very good with special requirements.
Read full review
Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Read full review
ScreenShots

Antavo Enterprise Loyalty Cloud Screenshots

Screenshot of Antavo is a pure-play loyalty program technology vendor.Screenshot of Antavo’s no-code Workflows tool has a visual editor, so creating, running, and modifying loyalty campaigns & offers requires neither coding nor help from the IT department.Screenshot of A comprehensive look at a member’s stats, transaction and reward history inside the loyalty platform. Antavo’s Customer Insights helps to answer these questions.Screenshot of Antavo provides a variety of gamification elements and makes it easier for clients to set up their gamified loyalty program.Screenshot of Build and manage a reward catalog in Antavo’s Back-office, to allow users to ffer a range of incentives, including experiential rewards, coupons, vouchers, products or even services.Screenshot of Antavo’s platform offers a built-in editor for Mobile Passes that can be used without a learning curve. The editor is integrated with both Android & iOS platforms.

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.