TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise.
The company has partnerships with WebTrends, Criteo, and over 200 tag solutions worldwide.
It is suitable for making portable applications, with almost the same code for several platforms. You can access native features of the device or use an open source plug-in from the repository to create a local database and access the internal storage of the device. It is wonderful for the construction of a native application, through the use of standard web code. It is not recommended for enterprise applications.
If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT. If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
Cordova makes it very easy to develop apps for multiple platforms. The setup is very simple when it comes to creating a project, adding platforms, building and deploying apps. If you have a little mobile app development experience, all you need to know is HTML, CSS, Javascript and only a handful of cordova commands to get started with your hybrid app.
Cordova provides a simple solution to access any and all of the device features through native plugins. You have a host of third-party and cordova plugins available to use device features like filesystem, camera, health kit, location services etc. You can also write your very own plugins and use them for your cordova based apps.
Cordova is free to use! The only cost you will bear is the individual mobile platform developer program enrollment cost to deploy your apps to those platforms.
Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
Apache Cordova is the mother of all other frameworks. The Ionic developed framework is well suited for development but most of their features are offered by paid services. As Apache Cordova is open source and has a license to modify it, it has no legal problems to work with it. Also, most well-known IDEs recognize the Apache Cordova snippets.
It has a positive impact in general. Cordova is really a great solution for web developers who want to bring their incredible ideas to devices, but they just do not have a lot of time to put into iOS and Android learning curves.
Our biggest benefit was that the management of images for multiple devices.
Developing with Cordova has drastically reduced the cost of cross-platform deployment.
It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
