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17 Ratings
17 Ratings
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Score 8.6 out of 101
7 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Apache Cordova

It is suitable for making portable applications, with almost the same code for several platforms. You can access native features of the device or use an open source plug-in from the repository to create a local database and access the internal storage of the device. It is wonderful for the construction of a native application, through the use of standard web code. It is not recommended for enterprise applications.
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Commanders Act

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT.If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
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Feature Rating Comparison

Security

Apache Cordova
Commanders Act
7.0
Role-based user permissions
Apache Cordova
Commanders Act
7.0

Tag Management

Apache Cordova
Commanders Act
7.0
Tag library
Apache Cordova
Commanders Act
9.0
Tag variable mapping
Apache Cordova
Commanders Act
7.0
Ease of writing custom tags
Apache Cordova
Commanders Act
8.0
Rules-driven tag execution
Apache Cordova
Commanders Act
8.0
Tag performance monitoring
Apache Cordova
Commanders Act
3.0

Data Management & Integrity

Apache Cordova
Commanders Act
6.0
Event tracking
Apache Cordova
Commanders Act
4.0
Universal data layer
Apache Cordova
Commanders Act
8.0
Automated error checking
Apache Cordova
Commanders Act
6.0

Pros

  • Cordova is a very powerful tool for a JavaScript developer, since by simply developing in JavaScript one becomes a general developer of software and applications by implementing web technologies for various environments.
  • Cordova is not just an HTML application that runs in a browser, it allows you to write native plugins that work with any of the supported platforms, and a JavaScript container will integrate your HTML application with the native code.
  • Cordova does an amazing job in the field of hybrid application is super easy to use and functional.
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  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
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Cons

  • It is not completely automatic since if you write individual style information for each platform objective, you can not make Córdova automatically apply the transormation at compile time; you have to change the linked style manually.
  • The support is deficient in general.
  • Configuration and use can be complicated as it requires the use of the command line.
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  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
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Alternatives Considered

We selected Cordova since it provides ease of doing business and ease of use. The best thing about Cordova is that you can code once and run it on multiple platforms. Cordova provides add-ons that connect your code with native features of various mobile platforms. And you do not need to learn anything new since you can use your javascript skills
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Return on Investment

  • It has a positive impact in general. Cordova is really a great solution for web developers who want to bring their incredible ideas to devices, but they just do not have a lot of time to put into iOS and Android learning curves.
  • Our biggest benefit was that the management of images for multiple devices.
  • Developing with Cordova has drastically reduced the cost of cross-platform deployment.
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  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
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Pricing Details

Apache Cordova

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Commanders Act

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details