Apollo.io vs. Bloomfire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Bloomfire
Score 9.5 out of 10
Enterprise companies (1,001+ employees)
Bloomfire provides knowledge engagement, aiming to deliver an experience that connects teams and individuals with the information they need to excel at their jobs. Their cloud-based knowledge engagement platform aims to give people one centralized, searchable place to engage with shared knowledge and grow their organization's collective intelligence.
$25
per month
Pricing
Apollo.ioBloomfire
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Basic
$25.00
per month
Offerings
Pricing Offerings
Apollo.ioBloomfire
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$25
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioBloomfire
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
11 Ratings
7% above category average
Bloomfire
-
Ratings
Advanced search8.411 Ratings00 Ratings
Identification of new leads7.211 Ratings00 Ratings
List quality8.111 Ratings00 Ratings
List upload/download8.910 Ratings00 Ratings
Ideal customer targeting8.211 Ratings00 Ratings
Load time/data access7.611 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
6.6
11 Ratings
13% below category average
Bloomfire
-
Ratings
Contact information6.311 Ratings00 Ratings
Company information6.411 Ratings00 Ratings
Industry information7.010 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
13% above category average
Bloomfire
-
Ratings
Lead qualification process8.48 Ratings00 Ratings
Smart lists and recommendations8.69 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.510 Ratings00 Ratings
Alerts and reminders8.88 Ratings00 Ratings
Data hygiene8.810 Ratings00 Ratings
Automatic data refresh9.49 Ratings00 Ratings
Tags5.14 Ratings00 Ratings
Filters and segmentation8.910 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.7
7 Ratings
14% above category average
Bloomfire
-
Ratings
Sales email templates7.57 Ratings00 Ratings
Append emails to records9.96 Ratings00 Ratings
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Apollo.ioBloomfire
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Score 9.1 out of 10
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Tridion
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Score 9.0 out of 10
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User Ratings
Apollo.ioBloomfire
Likelihood to Recommend
8.1
(30 ratings)
9.2
(174 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(5 ratings)
Usability
-
(0 ratings)
9.0
(14 ratings)
Support Rating
9.0
(5 ratings)
9.0
(15 ratings)
User Testimonials
Apollo.ioBloomfire
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Bloomfire
Ad testing:
  • PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
  • Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
  • Total time to build: 1 hour
Concept testing:
  • PTS: things get lost, findable but version control
  • Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
  • Total time to build: 1 hour
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Bloomfire
  • Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
  • Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
  • Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!
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Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Bloomfire
  • I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
  • Live Q+A sessions for group onboarding initiatives.
  • Ability to label bookmarks by priority/job type.
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Likelihood to Renew
Apollo.io
No answers on this topic
Bloomfire
Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.
Read full review
Usability
Apollo.io
No answers on this topic
Bloomfire
Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Bloomfire
I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.
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Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
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Bloomfire
I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Bloomfire
  • Feedback from users in being able to perform transactions for members has greatly improved.
  • There has been an increase in engagement of material presented in posts by learners in training classes.
  • Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Bloomfire Screenshots

Screenshot of You are provided with a variety of options to brand your Bloomfire community, such as customizing its colors, displaying your organization’s logo, and building a custom Promo Bar. This creates an aesthetic that truly reflects your company’s culture.Screenshot of Bloomfire features an AI-powered search that makes sharing and searching for information a lot easier. It deep indexes every word in each piece of content, regardless of whether it’s a PDF, slide deck, video, or any other file type. The platform also creates tags for your content automatically. And if a video is uploaded, Bloomfire automatically transcribes it, making the spoken words searchable and allowing users to jump to the exact part of a video where certain keywords appear.

All of those features result in an easy and smart searching experience. There’s no need to navigate through folders or guess file names. All you need to do is perform a search like you would with Google. When searching, you can further narrow down your results based on categories such as author and content type.Screenshot of Bloomfire's AI enables you to search and find the video you are looking for based on its audio contents.Screenshot of Use Bloomfire while you work seamlessly across your favorite apps.