Apollo.io vs. Demandbase Sales Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Demandbase Sales Intelligence
Score 8.3 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
Pricing
Apollo.ioDemandbase Sales Intelligence
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioDemandbase Sales Intelligence
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioDemandbase Sales Intelligence
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.3
11 Ratings
9% above category average
Demandbase Sales Intelligence
8.2
92 Ratings
8% above category average
Advanced search8.711 Ratings8.289 Ratings
Identification of new leads7.611 Ratings7.386 Ratings
List quality8.311 Ratings8.688 Ratings
List upload/download8.910 Ratings8.382 Ratings
Ideal customer targeting8.311 Ratings8.282 Ratings
Load time/data access7.911 Ratings8.688 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.1
11 Ratings
6% below category average
Demandbase Sales Intelligence
8.7
92 Ratings
14% above category average
Contact information6.911 Ratings8.190 Ratings
Company information7.011 Ratings9.292 Ratings
Industry information7.510 Ratings8.989 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
13% above category average
Demandbase Sales Intelligence
8.2
91 Ratings
10% above category average
Lead qualification process8.38 Ratings8.668 Ratings
Smart lists and recommendations8.59 Ratings8.070 Ratings
Salesforce integration9.05 Ratings8.162 Ratings
Company/business profiles8.610 Ratings8.890 Ratings
Alerts and reminders8.88 Ratings9.071 Ratings
Data hygiene8.610 Ratings8.279 Ratings
Automatic data refresh9.29 Ratings7.071 Ratings
Tags5.54 Ratings7.855 Ratings
Filters and segmentation8.810 Ratings8.174 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.9
7 Ratings
16% above category average
Demandbase Sales Intelligence
9.4
32 Ratings
22% above category average
Sales email templates7.87 Ratings9.028 Ratings
Append emails to records9.96 Ratings9.931 Ratings
Best Alternatives
Apollo.ioDemandbase Sales Intelligence
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioDemandbase Sales Intelligence
Likelihood to Recommend
8.3
(30 ratings)
9.0
(126 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(17 ratings)
Usability
-
(0 ratings)
7.8
(44 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
9.0
(5 ratings)
7.9
(40 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(7 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Apollo.ioDemandbase Sales Intelligence
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
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Likelihood to Renew
Apollo.io
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Apollo.io
No answers on this topic
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
Apollo.io
No answers on this topic
Demandbase
Seems to always work.
Read full review
Performance
Apollo.io
No answers on this topic
Demandbase
It's pretty fast.
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Apollo.io
No answers on this topic
Demandbase
She was fine, but we only had one session
Read full review
Online Training
Apollo.io
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Read full review
Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.