Apollo.io vs. Marketo Sales Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Marketo Sales Connect
Score 7.0 out of 10
N/A
Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams. Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users to…N/A
Pricing
Apollo.ioMarketo Sales Connect
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioMarketo Sales Connect
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioMarketo Sales Connect
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.7
17 Ratings
0% above category average
Marketo Sales Connect
-
Ratings
Advanced search7.417 Ratings00 Ratings
Identification of new leads7.417 Ratings00 Ratings
List quality7.617 Ratings00 Ratings
List upload/download8.416 Ratings00 Ratings
Ideal customer targeting7.717 Ratings00 Ratings
Load time/data access7.917 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.2
17 Ratings
6% below category average
Marketo Sales Connect
-
Ratings
Contact information7.217 Ratings00 Ratings
Company information7.517 Ratings00 Ratings
Industry information7.016 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
4% above category average
Marketo Sales Connect
-
Ratings
Lead qualification process7.914 Ratings00 Ratings
Smart lists and recommendations7.714 Ratings00 Ratings
Salesforce integration8.48 Ratings00 Ratings
Company/business profiles7.716 Ratings00 Ratings
Alerts and reminders7.114 Ratings00 Ratings
Data hygiene7.315 Ratings00 Ratings
Automatic data refresh7.415 Ratings00 Ratings
Tags7.010 Ratings00 Ratings
Filters and segmentation8.516 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
12 Ratings
7% below category average
Marketo Sales Connect
-
Ratings
Sales email templates6.612 Ratings00 Ratings
Append emails to records7.111 Ratings00 Ratings
Best Alternatives
Apollo.ioMarketo Sales Connect
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Mailtrack
Mailtrack
Score 8.4 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Mailtrack
Mailtrack
Score 8.4 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
Groove, a Clari company
Groove, a Clari company
Score 7.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioMarketo Sales Connect
Likelihood to Recommend
8.4
(36 ratings)
7.2
(19 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.7
(6 ratings)
-
(0 ratings)
Support Rating
9.0
(5 ratings)
8.5
(4 ratings)
User Testimonials
Apollo.ioMarketo Sales Connect
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
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Adobe
We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Adobe
  • Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
  • Connect our email and CRM to log email activities onto Leads and Contacts.
  • Keep users inside of our email system instead of copying and pasting email templates from multiple places.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Adobe
  • Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
  • The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
  • The ToutApp integration with Outlook has created intermittent problems in usability/access.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Adobe
No answers on this topic
Usability
Apollo.io
Apollo.io is very helpful for any sales team. It is a great way to create a large database of mostly accurate contacts. This has been very helpful for my sales team as we are constantly reaching out to prospects via phone and email and looking to be as strategic as possible which Apollo.io helps us with.
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Adobe
No answers on this topic
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Adobe
It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.
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Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
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Adobe
Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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Adobe
  • It's enabled more efficiency for our SDR team to track and monitor emails.
  • Increased our ability to better target prospects as we learned more about their behaviors.
  • The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.