Apollo.io vs. Salesloft

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Salesloft
Score 8.3 out of 10
N/A
Salesloft is a provider of their eponymous sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is presented as a place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win. The vendor states thousands of the world’s most successful sales teams, like those at IBM, Shopify, Square, and Cisco, drive more revenue…N/A
Pricing
Apollo.ioSalesloft
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioSalesloft
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioSalesloft
Considered Both Products
Apollo.io
Chose Apollo.io
Cheaper than SalesLoft. More internal data when sourcing prospects within Apollo App.

Falls short to SalesLoft in relation to stability. Used SalesLoft for 2+ years and might have had 1-2 outages. Apollo before their switch from Azure to Google cloud had outages every other …
Chose Apollo.io
Salesforce.com: I used this as my sole form of outreach at a previous job of mine. In my mind, Apollo is a much easier and more automated way to reach out. Apollo actually has a Salesforce integration too, in case you'd like to use both. I like Apollo better because it is just …
Chose Apollo.io
We tested both Outreach and SalesLoft. SalesLoft felt like an incomplete product, and Outreach drastically increased their rates at our contract renewal. They spend a lot of money in hosting big conferences like Oracle, and less time developing the product.
Chose Apollo.io
It is much more user-friendly and has better data than Apollo.
Chose Apollo.io
It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides.

There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially.
Chose Apollo.io
While Apollo is unique in the ability to combine both the sales acceleration and contact info data into one platform. We found each of these more specific alternatives to be more accurate and robust than Apollo.
Salesloft
Chose Salesloft
Salesloft has a way better UI and data point - the calling integration is also the best on salesloft
Top Pros
Top Cons
Features
Apollo.ioSalesloft
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
11 Ratings
8% above category average
Salesloft
-
Ratings
Advanced search8.511 Ratings00 Ratings
Identification of new leads7.411 Ratings00 Ratings
List quality8.211 Ratings00 Ratings
List upload/download8.910 Ratings00 Ratings
Ideal customer targeting8.311 Ratings00 Ratings
Load time/data access7.811 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
6.8
11 Ratings
10% below category average
Salesloft
-
Ratings
Contact information6.611 Ratings00 Ratings
Company information6.711 Ratings00 Ratings
Industry information7.210 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
13% above category average
Salesloft
-
Ratings
Lead qualification process8.48 Ratings00 Ratings
Smart lists and recommendations8.69 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.510 Ratings00 Ratings
Alerts and reminders8.88 Ratings00 Ratings
Data hygiene8.710 Ratings00 Ratings
Automatic data refresh9.39 Ratings00 Ratings
Tags5.34 Ratings00 Ratings
Filters and segmentation8.810 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.8
7 Ratings
15% above category average
Salesloft
-
Ratings
Sales email templates7.77 Ratings00 Ratings
Append emails to records9.96 Ratings00 Ratings
Best Alternatives
Apollo.ioSalesloft
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioSalesloft
Likelihood to Recommend
8.2
(30 ratings)
8.9
(233 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
9.0
(5 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.7
(143 ratings)
User Testimonials
Apollo.ioSalesloft
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
SalesLoft
Organizations with budget and proper support resources will be able to best leverage the benefits of SalesLoft. Earlier stage organizations with bootstrap budgets would still benefit from SalesLoft, albeit, I personally feel that without the proper RevOp's resources, that SalesLoft potentially loses a bit compared to Outreach.io
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
SalesLoft
  • The use of cadences allows my team to quickly process calls that have been prequalified by our filters in Salesforce
  • The live call coaching with "drop in" capability has been useful for quality checking the calls, while allowing us to steer a call in a particular direction if necessary
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
SalesLoft
  • Calendaring -- specifically ensuring credit is properly aligned when trying to calendar for sellers as a BDR -- even when using a booking/ calendar availability link (a seller's link -- this is the trouble spot from what I recall and why we can't use some of the helpful link scheduling tools in our org).
  • Would love to set up some report automation on the management side -- where specific things could be sent to me (e.g., I would love to set up a report that would auto-populate to show how many dials were completed during a power-hour/blitz period that would hit my alerts in the UI or be sent to email/Slack automatically).
  • A manager-specific view/home screen would be nice but not essential.
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Likelihood to Renew
Apollo.io
No answers on this topic
SalesLoft
The renewal really depends on who the client is. SalesLoft works for some clients better than others.
Read full review
Usability
Apollo.io
No answers on this topic
SalesLoft
SalesLoft is a fantastic product that will be extremely helpful to any Sales Rep looking to organize their information and stay one step ahead. While it has its shares of quirks and bugs it proves to be an awesome tool for anyone that is in the sales industry.
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
SalesLoft
great support team
Read full review
Implementation Rating
Apollo.io
No answers on this topic
SalesLoft
must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
Read full review
Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review
SalesLoft
We switched from InsideSales Playbooks to SalesLoft. Salesloft is much easier to use and more intuitive. We had previously used Inside SalesPlaybooks before they changed their name just so we had the powerdialer plug in in Salesforce then tried implementing PlayBooks and it was a bit cumbersome and not intuitive. We evaluated a few others but SalesLoft was the best choice!
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
SalesLoft
  • Our sales activities are very predictable and we know how much effort to focus on certain leads.
  • SalesLoft also gives us supporting metrics for individual productivity - we use activity metrics to supplement attainment metrics.
  • Our SDRs have a much wider reach and can process more leads which saves them time and keeps them targeted on the best leads.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.