Apollo.io vs. Zendesk Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.6 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and…
$59
per month per user
Zendesk Suite
Score 8.7 out of 10
N/A
Zendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.
$69
per month per agent
Pricing
Apollo.ioZendesk Suite
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Suite Team
$69
per month per agent
Suite Growth
$115
per month per agent
Suite Professional
$149
per month per agent
Suite Enterprise
Contact Sales
Offerings
Pricing Offerings
Apollo.ioZendesk Suite
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.20% discount available with annual pricing.
More Pricing Information
Community Pulse
Apollo.ioZendesk Suite
Features
Apollo.ioZendesk Suite
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.0
40 Ratings
2% above category average
Zendesk Suite
-
Ratings
Advanced search8.140 Ratings00 Ratings
Identification of new leads8.240 Ratings00 Ratings
List quality7.740 Ratings00 Ratings
List upload/download8.437 Ratings00 Ratings
Ideal customer targeting7.540 Ratings00 Ratings
Load time/data access8.540 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
39 Ratings
3% above category average
Zendesk Suite
-
Ratings
Contact information8.139 Ratings00 Ratings
Company information8.339 Ratings00 Ratings
Industry information7.838 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
39 Ratings
3% above category average
Zendesk Suite
-
Ratings
Lead qualification process7.534 Ratings00 Ratings
Smart lists and recommendations7.636 Ratings00 Ratings
Salesforce integration9.124 Ratings00 Ratings
Company/business profiles7.937 Ratings00 Ratings
Alerts and reminders7.733 Ratings00 Ratings
Data hygiene7.336 Ratings00 Ratings
Automatic data refresh7.835 Ratings00 Ratings
Tags7.626 Ratings00 Ratings
Filters and segmentation8.037 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.5
33 Ratings
1% below category average
Zendesk Suite
-
Ratings
Sales email templates7.433 Ratings00 Ratings
Append emails to records7.529 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Suite
8.8
160 Ratings
7% above category average
Organize and prioritize service tickets00 Ratings9.2159 Ratings
Expert directory00 Ratings8.0108 Ratings
Subscription-based notifications00 Ratings8.3111 Ratings
ITSM collaboration and documentation00 Ratings8.4110 Ratings
Ticket creation and submission00 Ratings9.3159 Ratings
Ticket response00 Ratings9.2158 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Suite
8.5
145 Ratings
6% above category average
External knowledge base00 Ratings8.4139 Ratings
Internal knowledge base00 Ratings8.5132 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Suite
8.6
155 Ratings
8% above category average
Customer portal00 Ratings8.8126 Ratings
IVR00 Ratings8.562 Ratings
Social integration00 Ratings7.9102 Ratings
Email support00 Ratings9.2152 Ratings
Help Desk CRM integration00 Ratings8.8117 Ratings
Best Alternatives
Apollo.ioZendesk Suite
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.5 out of 10
SysAid
SysAid
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioZendesk Suite
Likelihood to Recommend
8.6
(58 ratings)
9.0
(198 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(43 ratings)
Usability
8.2
(28 ratings)
8.7
(71 ratings)
Availability
-
(0 ratings)
9.1
(14 ratings)
Performance
-
(0 ratings)
9.1
(11 ratings)
Support Rating
7.0
(6 ratings)
6.0
(31 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
6.4
(10 ratings)
Implementation Rating
-
(0 ratings)
9.1
(19 ratings)
Configurability
-
(0 ratings)
9.1
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Apollo.ioZendesk Suite
Likelihood to Recommend
Apollo.io
Apollo.io is best suited for lead generation, prospecting and working on this as a team. It is highly beneficial for starters as they provide free tier to get started with. There are plenty of filters for both leads and accounts and it comes in quite handy. It is not the best platform to send your campaign emails from even though they have that option available.
Read full review
Zendesk
One specific thing I love about Zendesk Suite lately is the ability to use AI "Enhance writing" it allows me to freehand a response and then have it help me sound more formal or friendly, this is very useful, not only for those free handed ones, but also when you need to repeat the same information to a customer, it can help you make it sound slightly different. I don't like that when a ticket comes, even if you have the shortcut to toggle between chat and email, it doesn't actually toggle.
Read full review
Pros
Apollo.io
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
Read full review
Zendesk
  • UI/UX; mature macros and automations, slick and well thought out UI.
  • Reporting, reporting, reporting. With user, org, and ticket level tags, we can track every aspect of our ticket flow.
  • Extensibility; the app marketplace is a great resource for expanding functionality from the baseline offering.
Read full review
Cons
Apollo.io
  • Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
  • Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
  • I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.
Read full review
Zendesk
  • The development of messaging out of the earlier Chat module is clunky and still has limitations for multi language flows.
  • When creating queries in Explore, you can't search for 'or' conditions, only 'And', meaning you have to build multiple queries and manually add them.
  • You can't download the charts in the reports, they come down as tables and then you have to make your own charts.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Zendesk
Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
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Usability
Apollo.io
I would say it is pretty good for finding emails and it also provides LinkedIn profile page links, which I also find very helpful if there is not a verified email address. But the reason it is not a 10 is because there really needs to be more phone numbers available for Apollo.io to be considered the full package for me and my companies needs.
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Zendesk
Zendesk Suite is a straightforward solution that provides agents with everything they need on the same screen. Allowing an agent to navigate one tab, one screen and switch between features, pin favorite features while viewing the customer profile and details in 360degrees. A view like this empowers agents to support customers better and in a more composed state.
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Reliability and Availability
Apollo.io
No answers on this topic
Zendesk
In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
Read full review
Performance
Apollo.io
No answers on this topic
Zendesk
There has been minor performance degradation on a very few days out of the two years I have been using the product.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Zendesk
We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
Read full review
Online Training
Apollo.io
No answers on this topic
Zendesk
Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Zendesk
I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
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Alternatives Considered
Apollo.io
I've used Zoom in the past, and it was imposed on us by well-meaning executive staff. However, it became a measurement for KPIs to personas when I was on MBO to ICP, and the information was just not accurate. With an accuracy of 50% or less, I reverted to using Hoovers, which was 98% correct and provided the information I wanted. However, I had to map the fields to my CRM at the tim,e and it wasn't easy.
Read full review
Zendesk
Zendesk Suite is exceptionally user friendly and highly customisable. Free training for all levels and roles of users which is easy to follow and engaging for users is particularly helpful along with the added support behind the scenes from Zendesk support and the Zendesk community is second to none.
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Scalability
Apollo.io
No answers on this topic
Zendesk
WHY we will use Zendesk in HR and PD internally
Read full review
Return on Investment
Apollo.io
  • Having customisable sequences makes it easier to follow-up when you are busy. I would have forgotten/not done certain tasks had it not been automated
  • Make yourself accountable with the "Manual" tasks. Apollo.io give you all the data to make calls, and you can set yourself reminders to do it.
  • Clean accurate data. I think 85% of numbers are correct and most contacts have emails. Vital for getting through.
Read full review
Zendesk
  • We have been able to deliver IT accurately and onetime
  • Our customers have been able to provide feedback on a given ticket and helped us build a better support structure
  • Zendesk Suite has allowed us to be more efficient in our every day operations
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Zendesk Suite Screenshots

Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations