Likelihood to Recommend I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
Read full review I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Read full review Pros Very easy to use and understand. The dashboard is quite complete. The free version is quite complete. They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing. Read full review Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions. AB Testing - allows us to see which messages are appreciated/opened more by which customers Team collaboration - we can see easily how recently a campaign or message was updated Read full review Cons App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer. After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase. Read full review Ability to create User Stories with a predefined funnel of actions that will chain themselves Ability to tag users once they enter or leave specific segments Should show in a simple page the main KPIS that matter for all our games at once More granularity in granting access to subsets (not sharing everything per account) Read full review Likelihood to Renew Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
Read full review Support Rating I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
Read full review Alternatives Considered We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
Read full review I was not a part of making the decision to use Leanplum over its competitors.
Read full review Return on Investment App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months. With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision. Read full review It helps us build the right features for our users with the help of A/B experimentation Re-engagement notifications help us keep company data metrics Read full review ScreenShots