What users are saying about
16 Ratings
29 Ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6 out of 101
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

App Annie

App Annie is useful if you want to get a clear view of the app market. The free version has no disadvantages. It's always useful. If you want to go premium to take advantage of the extra features, then there are a few things to analyze, as it can be a tad pricey
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SimilarWeb PRO

I think that SimilarWeb can be used for companies or departments looking to get a greater sense of website and general online traffic for a certain brand, individual, etc. I think that the tool requires little to no training as it's easy to navigate and the interface is clean and precise.
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Pros

App Annie

  • App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.
  • Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.
  • Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.
Sam Lepak profile photo

SimilarWeb PRO

  • Traffic data: it helps understand traffic channel-wise data for all competitors, such as how many shares of paid and organic traffic are competitors getting, from display vs SEM, etc. in granular details.
  • Keyword data: it helps understand which keywords to focus on for both SEO and your paid marketing.
  • Market share and user segment data: it helps to plan new business categories, check your standing in your current business categories, etc.
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Cons

App Annie

  • I do think there are quite a few side bar options when you first login to the software. I'd like to see the features maybe more condensed.
  • For us, it would be super useful to see more zip code or county level data in the software.
  • I would like to see a PDF version offered in the export options. It would make the presentation of the chart data more appealing.
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SimilarWeb PRO

  • Sometimes, web site visit traffic is inaccurate. This is learned by gaining access to a publishers GA to verify their traffic statistics
  • Would be helpful to know that if a site pays for traffic, the type of ads that are being used.
  • Not all competitive site are actual similar
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Likelihood to Renew

App Annie

App Annie 10.0
Based on 1 answer
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
Jason Sherman profile photo

SimilarWeb PRO

No score
No answers yet
No answers on this topic

Usability

App Annie

No score
No answers yet
No answers on this topic

SimilarWeb PRO

SimilarWeb PRO 10.0
Based on 1 answer
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
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Support

App Annie

App Annie 5.0
Based on 1 answer
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
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SimilarWeb PRO

SimilarWeb PRO 9.0
Based on 1 answer
Support has been good. Earlier they used it to take more time in responding, since they did not have a local team here. But now they have a local team for India, so it's become all the more efficient, and we always get priority support within a few minutes from their team.
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Alternatives Considered

App Annie

When comparing the free versions of App Annie and AppFollow, App Annie falls short. Not only is AppFollow more intuitive, it provides better data export integrations such as Slack (view and respond to reviews real-time), Google Analytics, multiple CRMs, etc. App Annie allows for none of these things, they are more of a data aggregate.AppFollow also has a live intercom chat to help with any problems, something that App Annie is lacking when it comes to support. The only thing that App Annie wins at is connecting to the App Stores and pulling in download and conversion volumes, and allowing for 100 keywords versus 20.
Sam Lepak profile photo

SimilarWeb PRO

Hitwise data may be more comprehensive but it is far more expensive.Commscore has similar data limitations but still costs a lot more.
Yaacov Goldstein profile photo

Return on Investment

App Annie

  • Since I'm not a purchaser of the product, only a user, I can't really speak to the ROI.
  • I do think it serves a purpose and we are able to get some usable data from it.
  • I think until we add other analytical software, this was a great starting point.
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SimilarWeb PRO

  • We haven't started using paid plan yet, so we have not spent money on the tool, just time
  • It didn't take much time to start using the software and it gave us some insights, so I would say we have a positive ROI
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Pricing Details

App Annie

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SimilarWeb PRO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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