App Annie vs Twilio Segment

• Very easy to use and understand. The dashboard is quite complete.
• The free version is quite complete.
• They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.

Read full review

• Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
• Price. Startups can get by with the free version of Segment for a long time.
• Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.

Read full review

• App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
• After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.

Read full review

• Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
• Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
• Not much consistency across connectors.
• At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.

Read full review

• App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
• With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.

Read full review

• Saved a ton of time for setting up user tracking
• Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
• It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events

Read full review