What users are saying about
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 25 reviews and ratings
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.1 out of 100
Based on 73 reviews and ratings
Attribute Ratings
- Twilio Segment is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend

8.5
App Annie
85%
6 Ratings
9.0
Twilio Segment
90%
15 Ratings
Likelihood to Renew

10.0
App Annie
100%
1 Rating
Twilio Segment
N/A
0 Ratings
Support Rating

7.6
App Annie
76%
4 Ratings
8.0
Twilio Segment
80%
11 Ratings
Likelihood to Recommend
App Annie
I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant.At the same time, App Annie offers custom plans, so I see how the user experience can be different.

Verified User
Team Lead in Other
Information Technology & Services Company, 51-200 employeesTwilio Segment
Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Co-Founder/CEO
aspace, Inc.Computer Software, 1-10 employees
Pros
App Annie
- Very easy to use and understand. The dashboard is quite complete.
- The free version is quite complete.
- They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.

Verified User
Director in Sales
Internet Company, 201-500 employeesTwilio Segment
- Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
- Price. Startups can get by with the free version of Segment for a long time.
- Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Head Of Analytics
ExpaInternet, 11-50 employees
Cons
App Annie
- App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
- After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Twilio Segment
- Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
- Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
- Not much consistency across connectors.
- At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.

Verified User
Director in Marketing
Financial Services Company, 51-200 employeesPricing Details
App Annie
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—App Annie Editions & Modules
—
Additional Pricing Details
—Twilio Segment
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$120 per month
Twilio Segment Editions & Modules
Edition
Free | $0.001 |
---|---|
Team | $120.002 |
Business | Contact Sales3 |
- Includes 1,000 visitors/mo
- Includes 10,000 visitors/mo
- Custom Volume
Additional Pricing Details
—Likelihood to Renew
App Annie
App Annie 10.0
Based on 1 answer
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
CEO (Chief Executive Officer)
Technical.lyComputer Software, 1-10 employees
Twilio Segment
No score
No answers yet
No answers on this topic
Support Rating
App Annie
App Annie 7.6
Based on 4 answers
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.

Verified User
Director in Sales
Internet Company, 201-500 employeesTwilio Segment
Twilio Segment 8.0
Based on 11 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
CEO and Founder
AdvensureComputer Software, 1-10 employees
Alternatives Considered
App Annie
We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.

Verified User
Employee in Sales
Broadcast Media Company, 5001-10,000 employeesTwilio Segment
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Director, Quality & Processes
WochitComputer Software, 51-200 employees
Return on Investment
App Annie
- App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
- With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Twilio Segment
- Saved a ton of time for setting up user tracking
- Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
- It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events

Verified User
Director in Marketing
Computer Software Company, 11-50 employees