Appcast vs. Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

It has allowed me to streamline my job ad buying and selling process all in one dashboard.

Incentivized

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.

Incentivized

• Makes it easy to manage job feeds.
• Makes it easy to manage traffic acquisition from multiple publishers.
• Easy to use reporting dashboard for you and your customers.

Incentivized

• tracks browsing habits
• makes personalized recommendations
• tracks online activity

Incentivized

• Need to be more open to suggestions from clients.
• Need to get better customer service turnaround time.
• Need more knowledgeable staff.

Incentivized

• well, it's tracking you, so that's a problem
• IoT - connected to all smart devices
• user interface is only for advanced users
• can give incorrect and inappropriate links for setting
• difficult to control broad settings
• terrible customer support (what do you expect from LinkedIN)

Incentivized

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.

Incentivized

• Positive sales margins.
• Positive time allocation.

Incentivized

• Troubleshooting
• no ROI as too much troubleshooting goes into each project
• did not synchronize teams' needs
• poor user interface
• waste of time

Incentivized