Appcast vs. Google Marketing Platform
Appcast vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Appcast | N/A | Appcast is a recruiting software solution offered by Appcast, Inc. | $0 Pay-Per-Applicant | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
Appcast | Google Marketing Platform | |||||||||||||||
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Editions & Modules |
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Offerings |
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Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Appcast | Google Marketing Platform | |
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Top Pros | ||
Top Cons |
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Appcast | Google Marketing Platform | |||||||||||||||||||||
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Appcast | Google Marketing Platform | |
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Small Businesses | Zoho Recruit Score 7.3 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | Handshake Talent Engagement Suite Score 8.2 out of 10 | The Trade Desk Score 9.0 out of 10 |
Enterprises | Avature CRM Score 8.0 out of 10 | Adobe Advertising Cloud Score 8.7 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Appcast | Google Marketing Platform | |
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Likelihood to Recommend | 9.0 (1 ratings) | 9.0 (45 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | - (0 ratings) | 8.0 (2 ratings) |
Support Rating | - (0 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
Appcast | Google Marketing Platform | |
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Likelihood to Recommend | Appcast, Inc.
| ![]() Google
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Pros | Appcast, Inc.
| ![]() Google
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Cons | Appcast, Inc.
| ![]() Google
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Likelihood to Renew | Appcast, Inc. No answers on this topic | ![]() Google
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Usability | Appcast, Inc. No answers on this topic | ![]() Google
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Support Rating | Appcast, Inc. No answers on this topic | ![]() Google
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Implementation Rating | Appcast, Inc. No answers on this topic | ![]() Google
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Alternatives Considered | Appcast, Inc. No answers on this topic | ![]() Google
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Return on Investment | Appcast, Inc.
| ![]() Google
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ScreenShots | Appcast Screenshots |