Appcast vs. PubMatic

It has allowed me to streamline my job ad buying and selling process all in one dashboard.

Incentivized

PubMatic is well suited for branding campaigns focused on reach and frequency. They are specialists in high-impact formats and have a lot of video inventory. In terms of CTV, they are one of the most advanced players in the industry. I would not recommend it for performance or gaming campaigns that generally need lower CPMs to reach low CPAs

Incentivized

• Makes it easy to manage job feeds.
• Makes it easy to manage traffic acquisition from multiple publishers.
• Easy to use reporting dashboard for you and your customers.

Incentivized

• Lots of CTV inventory
• Lot of inventory in Tier 1 countries
• Very good support team

Incentivized

• Need to be more open to suggestions from clients.
• Need to get better customer service turnaround time.
• Need more knowledgeable staff.

Incentivized

• Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
• Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
• Don't place blame where blame isn't warranted.
• Knowing the terminology you're speaking about well before you have a conference call.

We have already cancelled.

PubMatic is trying to be the biggest player in the CTV space, and that is why I think the only other player that is in the same category is The Trade Desk. Compared to InMobi and MoPub, which are more focused on banner inventory, their business model and focus are a bit different. I think PubMatic's main disadvantage against AppLovin is that AppLovin has more gaming inventory.

Incentivized

• Positive sales margins.
• Positive time allocation.

Incentivized

• Increased problem areas
• Decreased productivity.