Appcast vs. TubeMogul (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appcast
Score 7.9 out of 10
N/A
Appcast is a recruiting software solution offered by Appcast, Inc.
$0
Pay-Per-Applicant
TubeMogul (discontinued)
Score 8.9 out of 10
N/A
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
Pricing
AppcastTubeMogul (discontinued)
Editions & Modules
Appcast Exchange
$0
Pay-Per-Applicant
Clickcast
$0
License
No answers on this topic
Offerings
Pricing Offerings
AppcastTubeMogul (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
AppcastTubeMogul (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Appcast
-
Ratings
TubeMogul (discontinued)
6.8
6 Ratings
9% below category average
Data Transfer00 Ratings6.45 Ratings
DSP integration00 Ratings7.16 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Appcast
-
Ratings
TubeMogul (discontinued)
6.7
6 Ratings
16% below category average
Ad campaign creation00 Ratings6.56 Ratings
Ad deployment00 Ratings6.66 Ratings
Display advertising00 Ratings7.52 Ratings
Ad display and retargeting segmentation00 Ratings6.04 Ratings
Sequence targeting00 Ratings6.92 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Appcast
-
Ratings
TubeMogul (discontinued)
5.7
7 Ratings
32% below category average
Ad dashboards00 Ratings7.37 Ratings
Ad performance reports00 Ratings6.77 Ratings
Ad conversion tracking00 Ratings5.22 Ratings
Ad attribution reporting00 Ratings3.12 Ratings
Cross-channel ad management00 Ratings6.45 Ratings
Ad forecasting and optimization00 Ratings5.56 Ratings
Best Alternatives
AppcastTubeMogul (discontinued)
Small Businesses
Zoho Recruit
Zoho Recruit
Score 8.3 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
Zoho Recruit
Zoho Recruit
Score 8.3 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
JobDiva
JobDiva
Score 7.4 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppcastTubeMogul (discontinued)
Likelihood to Recommend
9.0
(1 ratings)
7.0
(10 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(2 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AppcastTubeMogul (discontinued)
Likelihood to Recommend
Appcast, Inc.
It has allowed me to streamline my job ad buying and selling process all in one dashboard.
Read full review
Discontinued Products
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
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Pros
Appcast, Inc.
  • Makes it easy to manage job feeds.
  • Makes it easy to manage traffic acquisition from multiple publishers.
  • Easy to use reporting dashboard for you and your customers.
Read full review
Discontinued Products
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
Read full review
Cons
Appcast, Inc.
  • Need to be more open to suggestions from clients.
  • Need to get better customer service turnaround time.
  • Need more knowledgeable staff.
Read full review
Discontinued Products
  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
Read full review
Likelihood to Renew
Appcast, Inc.
No answers on this topic
Discontinued Products
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Read full review
Alternatives Considered
Appcast, Inc.
No answers on this topic
Discontinued Products
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
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Return on Investment
Appcast, Inc.
  • Positive sales margins.
  • Positive time allocation.
Read full review
Discontinued Products
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Read full review
ScreenShots

Appcast Screenshots

Screenshot of The Appcast Dashboard: Real-time reporting across all recruitment marketing channels.Screenshot of Appcast Dashboard: Source Report