Appcues vs Clarabridge

• Implement application/feature/release tours for web applications.
• Make changes directly on production without the need to stage them in Dev or QA.
• Target tours, tooltips, and onboarding messages to users, groups of users, customers or any developer defined criteria.

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• Voice to text functionality is extremely accurate.
• Alert system for trending topics is very helpful.
• The natural language processor is easy to tune to brand specific nuances.

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• We were extremely surprised that there are not any Appcues used in Appcues. The app is pretty easy to use, once you figure out how to use it. There were not any type of tutorials when we logged in that quickly walked through how to setup a flow.
• Appcues has lots of support articles, however they are almost so numerous that it was hard to find simple onboarding documentation that we found useful.
• The different tooltips and product actions are great, but being able to customize the different cues a little bit more by changing sizes and aspect ratios could be an improvement.

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• Not that they are not awesome but things could constantly improve on the NLP for sarcasm based comments ( I know it is a machine and this is hard but It is one of my only frustrations)

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• We receive less support tickets from new users because our Appcues flows guide them through completing basic tasks in their account.
• Customers in our trial accounts and free accounts rarely reach out to our team with setup needs.
• Customers using our Appcues flows love the experience, which is crucial during the onboarding process -- especially since our user-base can be less technically savvy.

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• Well, due to the organization not truly pushing it for its value, we have struggled on this. We have seen great insight into certain projects when trying to improve certain processes or management structure and seeing the decline in those categories for term reasons/explanations but that does not truly say that the problem is fixed. You could draw a parallel but living in assumptions can cause more issues.

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