What users are saying about
3 Ratings
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Score 7.9 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

AppFollow

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
Sam Lepak | TrustRadius Reviewer

Google Mobile-Friendly Test

When our web design clients call us asking to update their websites to look mobile friendly to Google, then Google Mobile-Friendly Test is already the perfect solution for us to use, as Google knows their own search results best in designing their own web tools. However, if a client really has a lot of their own customers wanting a responsive design for specific devices, for example, a corporate customer that gives its employees Ipads, then Google Mobile-Friendly Test might not be as well suited.
.Kim Murphy | TrustRadius Reviewer

Feature Rating Comparison

SEO

AppFollow
9.9
Google Mobile-Friendly Test
6.9
Keyword analysis
AppFollow
9.9
Google Mobile-Friendly Test
6.0
Competitive analysis
AppFollow
9.9
Google Mobile-Friendly Test
7.0
Backlink management
AppFollow
Google Mobile-Friendly Test
6.0
SERP ranking tracking
AppFollow
Google Mobile-Friendly Test
5.0
Page grader
AppFollow
Google Mobile-Friendly Test
8.3
Site audit / diagnostics
AppFollow
Google Mobile-Friendly Test
8.4
Site recommendations
AppFollow
Google Mobile-Friendly Test
8.7
Task management
AppFollow
Google Mobile-Friendly Test
6.0

SEO Channels

AppFollow
9.0
Google Mobile-Friendly Test
7.3
Local SEO
AppFollow
8.0
Google Mobile-Friendly Test
7.0
Mobile SEO
AppFollow
10.0
Google Mobile-Friendly Test
9.0
Global SEO
AppFollow
9.0
Google Mobile-Friendly Test
7.0
Social SEO
AppFollow
Google Mobile-Friendly Test
6.0

SEO Platform & Account Management

AppFollow
10.0
Google Mobile-Friendly Test
7.2
Integration with web analytics tools
AppFollow
10.0
Google Mobile-Friendly Test
6.0
Multi-domain support
AppFollow
Google Mobile-Friendly Test
8.3

Pros

AppFollow

  • Monitor app performance across markets and keyword ranking
  • Tool for reviews and customer support
  • Tool for app page optimization
Nika Grigoreva | TrustRadius Reviewer

Google Mobile-Friendly Test

  • The test gives you an option to test a live website or a chunk of code. This way your test your site code, even if your website is still in development.
  • The instant "green for good" is easy to see and explain.
  • The list of "page loading errors" gives you a nice explanation of loading issues that don't necessarily affect the site visibly, but are still slowing it down. This gives you a "hit list" of things to fix or look into.
Scott Walker | TrustRadius Reviewer

Cons

AppFollow

  • Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
  • I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.
Sam Lepak | TrustRadius Reviewer

Google Mobile-Friendly Test

  • The feedback can be technical for a non-technical user.
Lindsay Halsey | TrustRadius Reviewer

Support Rating

AppFollow

AppFollow 10.0
Based on 1 answer
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
Nika Grigoreva | TrustRadius Reviewer

Google Mobile-Friendly Test

No score
No answers yet
No answers on this topic

Alternatives Considered

AppFollow

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
Sam Lepak | TrustRadius Reviewer

Google Mobile-Friendly Test

The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices.
.Kim Murphy | TrustRadius Reviewer

Return on Investment

AppFollow

  • AppFollow helps to improve organic growth for the App Store and Google Play.
  • AppFollow helps to measure organic traffic.
Nika Grigoreva | TrustRadius Reviewer

Google Mobile-Friendly Test

  • The impact isn't necessarily measurable. I would compare it to asking a carpenter how much ROI a hammer provides when building a house. Google Mobile-Friendly Test is a free tool that is useful for website analysis and testing.
Scott Walker | TrustRadius Reviewer

Pricing Details

AppFollow

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Mobile-Friendly Test

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

AppFollow
7.9
Google Mobile-Friendly Test
9.0

Support Rating

AppFollow
10.0
Google Mobile-Friendly Test

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