AppFollow vs. Google Mobile-Friendly Test

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppFollow
Score 8.4 out of 10
N/A
AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A
Google Mobile-Friendly Test
Score 9.2 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
Pricing
AppFollowGoogle Mobile-Friendly Test
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppFollowGoogle Mobile-Friendly Test
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AppFollowGoogle Mobile-Friendly Test
Top Pros
Top Cons
Features
AppFollowGoogle Mobile-Friendly Test
SEO
Comparison of SEO features of Product A and Product B
AppFollow
10.0
3 Ratings
25% above category average
Google Mobile-Friendly Test
8.5
6 Ratings
9% above category average
Keyword analysis10.03 Ratings8.02 Ratings
Competitive analysis10.02 Ratings7.02 Ratings
Backlink management00 Ratings8.02 Ratings
SERP ranking tracking00 Ratings9.02 Ratings
Page grader00 Ratings8.75 Ratings
Site audit / diagnostics00 Ratings9.66 Ratings
Site recommendations00 Ratings8.95 Ratings
Task management00 Ratings9.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
AppFollow
9.0
2 Ratings
17% above category average
Google Mobile-Friendly Test
8.5
5 Ratings
11% above category average
Local SEO8.01 Ratings8.02 Ratings
Mobile SEO10.01 Ratings10.05 Ratings
Global SEO9.01 Ratings7.02 Ratings
Social SEO00 Ratings9.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
AppFollow
10.0
2 Ratings
17% above category average
Google Mobile-Friendly Test
9.2
4 Ratings
9% above category average
Multi-domain support10.01 Ratings8.94 Ratings
Integration with web analytics tools10.02 Ratings9.53 Ratings
Best Alternatives
AppFollowGoogle Mobile-Friendly Test
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppFollowGoogle Mobile-Friendly Test
Likelihood to Recommend
9.0
(3 ratings)
9.2
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AppFollowGoogle Mobile-Friendly Test
Likelihood to Recommend
AppFollow
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
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Google
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
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Pros
AppFollow
  • Imports reviews to Zendesk.
  • Provides date specific reporting.
  • Allows you to quickly see positive and negative reviews.
  • Allows you to track how your responses are affecting your review score.
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Google
  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.
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Cons
AppFollow
  • Analytic tool for organic traffic
  • Add more countries
  • App Featuring for Google Play
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Google
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
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Likelihood to Renew
AppFollow
No answers on this topic
Google
It is free, so I woule likely renew it.
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Support Rating
AppFollow
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
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Google
No answers on this topic
Alternatives Considered
AppFollow
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
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Google
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
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Return on Investment
AppFollow
  • Increased efficiency.
  • Allows us to respond to reviews faster.
  • Allows us to target negative reviews when an update is made.
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Google
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
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ScreenShots