What users are saying about
3 Ratings
1 Rating
3 Ratings
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Score 8 out of 100
1 Rating
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Score 8 out of 100

Likelihood to Recommend

AppFollow

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
Sam Lepak | TrustRadius Reviewer

MarketMuse

I particularly enjoy using the various applications, Connect, Research, Questions, and Compete, to quickly run a published article and see where improvements are needed. The Compete application is very valuable in finding the highest authority articles on a particular topic. I then use these to discover if there is an aspect of the topic that I have missed or should provide a more in-depth discussion on.
Victoria Hoete-Dodd | TrustRadius Reviewer

Feature Rating Comparison

SEO

AppFollow
9.9
MarketMuse
Keyword analysis
AppFollow
9.9
MarketMuse
Competitive analysis
AppFollow
9.9
MarketMuse

SEO Channels

AppFollow
9.0
MarketMuse
Local SEO
AppFollow
8.0
MarketMuse
Mobile SEO
AppFollow
10.0
MarketMuse
Global SEO
AppFollow
9.0
MarketMuse

SEO Platform & Account Management

AppFollow
10.0
MarketMuse
Integration with web analytics tools
AppFollow
10.0
MarketMuse

Pros

AppFollow

  • Monitor app performance across markets and keyword ranking
  • Tool for reviews and customer support
  • Tool for app page optimization
Nika Grigoreva | TrustRadius Reviewer

MarketMuse

  • It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
  • It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
Victoria Hoete-Dodd | TrustRadius Reviewer

Cons

AppFollow

  • Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
  • I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.
Sam Lepak | TrustRadius Reviewer

MarketMuse

  • Being nit picky, but I would love to have the AI use British English :P
  • The Connect application very rarely provides internal link suggestions that are actually relevant.
Victoria Hoete-Dodd | TrustRadius Reviewer

Support Rating

AppFollow

AppFollow 10.0
Based on 1 answer
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
Nika Grigoreva | TrustRadius Reviewer

MarketMuse

MarketMuse 10.0
Based on 2 answers
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
Victoria Hoete-Dodd | TrustRadius Reviewer

Alternatives Considered

AppFollow

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
Sam Lepak | TrustRadius Reviewer

MarketMuse

No answers on this topic

Return on Investment

AppFollow

  • AppFollow helps to improve organic growth for the App Store and Google Play.
  • AppFollow helps to measure organic traffic.
Nika Grigoreva | TrustRadius Reviewer

MarketMuse

  • When you receive a Brief, MarketMuse states the expected increase in site visitors. However, I have no tangible figures to compare this to at this stage to access how accurate this prediction is.
Victoria Hoete-Dodd | TrustRadius Reviewer

Pricing Details

AppFollow

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AppFollow Editions & Modules

Additional Pricing Details

MarketMuse

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MarketMuse Editions & Modules

Edition
Optimize$79.001
Plus$170.001
Pro$499.001
Premium$1,499.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AppFollow
7.9
MarketMuse
8.0

Support Rating

AppFollow
10.0
MarketMuse
10.0

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