AppFollow vs. MarketMuse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppFollow
Score 8.3 out of 10
N/A
AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A
MarketMuse
Score 9.0 out of 10
N/A
MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.
$0
per month
Pricing
AppFollowMarketMuse
Editions & Modules
No answers on this topic
Free
$0.00
per month
Standard
$149.00
per month
Premium
$999.00
per month
Offerings
Pricing Offerings
AppFollowMarketMuse
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AppFollowMarketMuse
SEO
Comparison of SEO features of Product A and Product B
AppFollow
10.0
3 Ratings
25% above category average
MarketMuse
-
Ratings
Keyword analysis10.03 Ratings00 Ratings
Competitive analysis10.02 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
AppFollow
9.0
2 Ratings
17% above category average
MarketMuse
-
Ratings
Local SEO8.01 Ratings00 Ratings
Mobile SEO10.01 Ratings00 Ratings
Global SEO9.01 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
AppFollow
10.0
2 Ratings
17% above category average
MarketMuse
-
Ratings
Multi-domain support10.01 Ratings00 Ratings
Integration with web analytics tools10.02 Ratings00 Ratings
Best Alternatives
AppFollowMarketMuse
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Anchor by Spotify
Anchor by Spotify
Score 9.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Pexels
Pexels
Score 9.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Pexels
Pexels
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppFollowMarketMuse
Likelihood to Recommend
9.0
(3 ratings)
8.7
(7 ratings)
Support Rating
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
AppFollowMarketMuse
Likelihood to Recommend
AppFollow
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
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MarketMuse
As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
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Pros
AppFollow
  • Imports reviews to Zendesk.
  • Provides date specific reporting.
  • Allows you to quickly see positive and negative reviews.
  • Allows you to track how your responses are affecting your review score.
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MarketMuse
  • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
  • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
  • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
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Cons
AppFollow
  • Analytic tool for organic traffic
  • Add more countries
  • App Featuring for Google Play
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MarketMuse
  • Would be nice if the connect feature was domain swappable
  • A better way to save and import queries would be nice
  • Having some writing tool integrations would be nice
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Support Rating
AppFollow
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
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MarketMuse
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
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Alternatives Considered
AppFollow
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
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MarketMuse
MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
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Return on Investment
AppFollow
  • Increased efficiency.
  • Allows us to respond to reviews faster.
  • Allows us to target negative reviews when an update is made.
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MarketMuse
  • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
  • Improving the brand of our agency on search engines has enabled us to reach more buyers.
  • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
Read full review
ScreenShots

MarketMuse Screenshots

Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.