AppFollow vs Rank Ranger

• Monitor app performance across markets and keyword ranking
• Tool for reviews and customer support
• Tool for app page optimization

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• Clean and easy reporting
• White Label Dashboards and Reports
• Customizable reports (add the graphs and widgets you need)

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• Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
• I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.

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• Their reporting dashboard/custom report features are lacking. We rely on our other tool more so for this function as a result.
• It is not a robust tool - focusing mostly on keyword performance, it does not have other features that further help us flesh out strategic next steps based on keyword performance

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• AppFollow helps to improve organic growth for the App Store and Google Play.
• AppFollow helps to measure organic traffic.

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• As a key component in our reporting process Rank Ranger helps us deliver overall keyword performance insights to our clients in an easy to read and understand format

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