What users are saying about
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 3 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.9 out of 100
Based on 4 reviews and ratings
Likelihood to Recommend
AppFollow
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Rank Ranger
It is great for just tracking keyword performance. The other features are nice but are not the most useful when compared to other for robust tools. The easy-on-the-eyes interface and the fact that keyword data can be updated in less than 3 hours after a bulk upload are why this tool works for lower-maintenance websites.
Specialist, SEO and Social
Path InteractiveInternet, 11-50 employees
Feature Rating Comparison
SEO
AppFollow
9.9
Rank Ranger
8.8
Keyword analysis
AppFollow
9.9
Rank Ranger
9.0
Competitive analysis
AppFollow
9.9
Rank Ranger
10.0
Backlink management
AppFollow
—
Rank Ranger
5.0
SERP ranking tracking
AppFollow
—
Rank Ranger
9.0
Page grader
AppFollow
—
Rank Ranger
8.9
Site audit / diagnostics
AppFollow
—
Rank Ranger
10.0
Site recommendations
AppFollow
—
Rank Ranger
9.7
SEO Channels
AppFollow
9.0
Rank Ranger
8.3
Local SEO
AppFollow
8.0
Rank Ranger
9.9
Mobile SEO
AppFollow
10.0
Rank Ranger
9.8
Global SEO
AppFollow
9.0
Rank Ranger
5.0
SEO Platform & Account Management
AppFollow
10.0
Rank Ranger
9.5
Integration with web analytics tools
AppFollow
10.0
Rank Ranger
9.0
Multi-domain support
AppFollow
—
Rank Ranger
10.0
Pros
AppFollow
- Monitor app performance across markets and keyword ranking
- Tool for reviews and customer support
- Tool for app page optimization
Performance Marketing Manager, ASO and search
MoCo MediaInternet, 11-50 employees
Rank Ranger
- Clean and easy reporting
- White Label Dashboards and Reports
- Customizable reports (add the graphs and widgets you need)
Digital Marketing Strategist, Founder
California SEO ProfessionalsMarketing and Advertising, 1-10 employees
Cons
AppFollow
- Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
- I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Rank Ranger
- Their reporting dashboard/custom report features are lacking. We rely on our other tool more so for this function as a result.
- It is not a robust tool - focusing mostly on keyword performance, it does not have other features that further help us flesh out strategic next steps based on keyword performance
Specialist, SEO and Social
Path InteractiveInternet, 11-50 employees
Support Rating
AppFollow
AppFollow 10.0
Based on 1 answer
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
Performance Marketing Manager, ASO and search
MoCo MediaInternet, 11-50 employees
Rank Ranger
No score
No answers yet
No answers on this topic
Alternatives Considered
AppFollow
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Rank Ranger
It was a lower price point and serves the need of anyone looking for the biggest bang for their buck. I highly recommend it if someone needs a rank tracking software that is clean and simple to use. They have a trial and also their customer support is great, you can call if necessary, but email is very responsive too.
Digital Marketing Strategist, Founder
California SEO ProfessionalsMarketing and Advertising, 1-10 employees
Return on Investment
AppFollow
- AppFollow helps to improve organic growth for the App Store and Google Play.
- AppFollow helps to measure organic traffic.
Performance Marketing Manager, ASO and search
MoCo MediaInternet, 11-50 employees
Rank Ranger
- As a key component in our reporting process Rank Ranger helps us deliver overall keyword performance insights to our clients in an easy to read and understand format
Specialist, SEO and Social
Path InteractiveInternet, 11-50 employees
Pricing Details
AppFollow
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No