AppFollow vs. Rank Ranger

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.

Incentivized

It is great for just tracking keyword performance. The other features are nice but are not the most useful when compared to other for robust tools. The easy-on-the-eyes interface and the fact that keyword data can be updated in less than 3 hours after a bulk upload are why this tool works for lower-maintenance websites.

Incentivized

• Imports reviews to Zendesk.
• Provides date specific reporting.
• Allows you to quickly see positive and negative reviews.
• Allows you to track how your responses are affecting your review score.

Incentivized

• Pricing
• customer service

• Analytic tool for organic traffic
• Add more countries
• App Featuring for Google Play

Incentivized

• Domain metrics
• Backlink Analysis

Incentivized

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

Incentivized

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

Incentivized

While both are billed as keyword performance tools. Conductor is a much more robust tool and not totally necessary for lower-maintenance websites. Rank Ranger is perfect for our clients that simply need keyword tracking and reporting on a monthly basis whereas we utilize Conductor for in-depth content recommendations, on-page and competitor analyses.

Incentivized

• Increased efficiency.
• Allows us to respond to reviews faster.
• Allows us to target negative reviews when an update is made.

Incentivized

• It isn't as expensive as some alternatives
• We feel we have lost market share by not using Ahrefs or Semrush
• The graphs are hard to decipher at times making the data less useful