AppFollow vs. Searchmetrics Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppFollow
Score 8.6 out of 10
N/A
AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A
Searchmetrics
Score 8.5 out of 10
N/A
The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A
Pricing
AppFollowSearchmetrics Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppFollowSearchmetrics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AppFollowSearchmetrics Suite
SEO
Comparison of SEO features of Product A and Product B
AppFollow
10.0
3 Ratings
26% above category average
Searchmetrics Suite
7.8
2 Ratings
1% above category average
Keyword analysis10.03 Ratings10.02 Ratings
Competitive analysis10.02 Ratings9.02 Ratings
Backlink management00 Ratings4.01 Ratings
SERP ranking tracking00 Ratings10.02 Ratings
Page grader00 Ratings8.01 Ratings
Site audit / diagnostics00 Ratings8.01 Ratings
Site recommendations00 Ratings5.02 Ratings
Task management00 Ratings8.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
AppFollow
9.0
2 Ratings
17% above category average
Searchmetrics Suite
9.0
2 Ratings
17% above category average
Local SEO8.01 Ratings7.01 Ratings
Mobile SEO10.01 Ratings10.02 Ratings
Global SEO9.01 Ratings10.02 Ratings
Social SEO00 Ratings9.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
AppFollow
10.0
2 Ratings
18% above category average
Searchmetrics Suite
9.0
2 Ratings
7% above category average
Multi-domain support10.01 Ratings10.02 Ratings
Integration with web analytics tools10.02 Ratings8.02 Ratings
Best Alternatives
AppFollowSearchmetrics Suite
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.7 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.7 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppFollowSearchmetrics Suite
Likelihood to Recommend
9.1
(3 ratings)
10.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
3.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AppFollowSearchmetrics Suite
Likelihood to Recommend
AppFollow
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
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Searchmetrics
Searchmetrics has been helpful to me to track keyword rankings for my portals. You can track upto 50K keywords and also the ability to compare ranking comparisons on a weekly and monthly basis. So, it is very well suited for doing content analysis, Keyword analysis etc. But when it comes to technical SEO items, this tool doesn't support that and has hardly anything to contribute. This is something that they could improve or work on integrating as a feature.
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Pros
AppFollow
  • Imports reviews to Zendesk.
  • Provides date specific reporting.
  • Allows you to quickly see positive and negative reviews.
  • Allows you to track how your responses are affecting your review score.
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Searchmetrics
  • Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
  • Competitor research, find out what keywords your competitors are ranking for.
  • Keyword research, what keywords are you using and which keywords could be new opportunities for your project.
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Cons
AppFollow
  • Analytic tool for organic traffic
  • Add more countries
  • App Featuring for Google Play
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Searchmetrics
  • A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
  • Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
  • Adding mobile tracking requires a new contract and is an additional add-on
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Likelihood to Renew
AppFollow
No answers on this topic
Searchmetrics
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
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Support Rating
AppFollow
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
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Searchmetrics
No answers on this topic
Alternatives Considered
AppFollow
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
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Searchmetrics
I think Search metrics justify the cost of the tool with the kind of features it has but I would like to see more from the tool in coming years as this tool has the ability to be the #1 tool in the SEO market.
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Return on Investment
AppFollow
  • Increased efficiency.
  • Allows us to respond to reviews faster.
  • Allows us to target negative reviews when an update is made.
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Searchmetrics
  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
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ScreenShots

Searchmetrics Screenshots

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