AppFollow vs Yext Search Experience Cloud

Likelihood to Recommend

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Yext is very well suited for a larger, multi-location business. As your organization grows it becomes more and more challenging to manually manage your online listings across the web. With Yext you simply add your location information and the sites they work with are automatically updated. For smaller businesses with only a few locations, it would be much more cost-effective to create and manage these listings yourself instead of paying a monthly fee.

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Megan Sullivan

Marketing Director

LightRx Face & BodyConsumer Services, 201-500 employees

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Feature Rating Comparison

AppFollow

Yext Search Experience Cloud

Keyword analysis

Competitive analysis

AppFollow

Yext Search Experience Cloud

Local SEO

Mobile SEO

Global SEO

AppFollow

Yext Search Experience Cloud

Integration with web analytics tools

Pros

Monitor app performance across markets and keyword ranking
Tool for reviews and customer support
Tool for app page optimization

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Making sure our location data is correctly being understood by Google.
Taking into account best design principles for our pages layout.
Staying on top of Google best practices so we don't have to.
Building a very robust place for us to store all our location information.
Solid integrations with some of our other key partners, for example Olo, Punchh.
Being a very good partner for us, our Client Success Manager is exceptional.

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Will Hanrahan

Brand Manager

Fazoli'sRestaurants, 1001-5000 employees

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Cons

Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
Annual contracts limit flexibility for smaller companies
The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation

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Verified User

Manager in Marketing

Marketing & Advertising Company, 11-50 employees

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Support Rating

AppFollow 10.0

Based on 1 answer

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Yext Search Experience Cloud 7.5

Based on 16 answers

We are a larger company with 26 locations, so we may receive additional attention. But they are always quick to answer our calls or emails. I rarely need support as the software delivers as promised. I will say their staff thus far has been very knowledgable about Yext and some lesser-known features. For us, they really understand our needs and why I'd be asking for certain solutions.

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Verified User

Manager in Marketing

Education Management Company, 1001-5000 employees

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Alternatives Considered

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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We didn't know about BirdEye until after working with Yext. Definitely excited to work with them and see how their solution stacks up. It seems to be Yext but much more robust and hopefully actually functional. The bedside manner at Yext was the most unprofessional I have ever seen in my entire career.

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Verified User

C-Level Executive in Corporate

Marketing & Advertising Company, 1-10 employees

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Return on Investment

AppFollow helps to improve organic growth for the App Store and Google Play.
AppFollow helps to measure organic traffic.

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.

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Megan Sullivan

Marketing Director

LightRx Face & BodyConsumer Services, 201-500 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

AppFollow Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Yext Search Experience Cloud Editions & Modules

Edition

Emerging	$4.00¹
Essential	$9.00¹
Complete	$10.00¹
Premium	$19.00¹
Reseller Partners	Contact sales team

per week

Additional Pricing Details

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Rating Summary

AppFollow

Yext Search Experience Cloud

AppFollow

Yext Search Experience Cloud

AppFollow vs Yext Search Experience Cloud

AppFollow

Yext Search Experience Cloud

Feature Rating Comparison

SEO

Keyword analysis

Competitive analysis

SEO Channels

Local SEO

Mobile SEO

Global SEO

SEO Platform & Account Management

Integration with web analytics tools

Pros

Cons

Support Rating

Alternatives Considered

Return on Investment

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

AppFollow Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Yext Search Experience Cloud Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Support Rating

Add comparison