What users are saying about

Appian vs Nielsen Marketing Cloud

Appian
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Top Rated
179 Ratings
Nielsen Marketing Cloud
2 Ratings

Appian

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Top Rated
179 Ratings
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Score 8 out of 100

Based on 179 reviews and ratings

Nielsen Marketing Cloud

2 Ratings
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Score 5.9 out of 100

Based on 2 reviews and ratings

Likelihood to Recommend

Appian

I believe that Appian is very well-suited to provide an approval work-flow. For making requests where there is a specific hierarchy of approvals that must occur, it is great. For example, if an employee needs to make a capital request for a long term project, the number of approvals can be set based on the amount of the items/work that is to be capitalized. If the amount is < 10000, maybe only manager approval is required. If the amount is over 10,000, Department Budgetary approval is also required. Over 25,000, Finance approval is required. Over 100,000, executive approval is required. Appian makes it very easy to set these conditions and send out tasks based on them. Appian also Excels at reporting. Appian provides the tools to report on any of the data that is captured in the request. This data can be exported to Excel to be used for audits or data management. Data can be reported in a variety of ways grid format, generate a pdf, or with charts and graphs. I don't believe that Appian should be used to replace any cost accounting type of functions. There are enterprise systems, such as Oracle that do a better job with that. Appian's strength is providing workflows.

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Christine Mulready | TrustRadius Reviewer
Christine Mulready
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Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.

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Anonymous | TrustRadius Reviewer
Verified User
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Feature Rating Comparison

Low-Code Development

Appian
8.2
Nielsen Marketing Cloud
—
Visual Modeling
Appian
7.6
Nielsen Marketing Cloud
—
Drag-and-drop Interfaces
Appian
8.2
Nielsen Marketing Cloud
—
Platform Security
Appian
9.3
Nielsen Marketing Cloud
—
Platform User Management
Appian
7.6
Nielsen Marketing Cloud
—
Reusability
Appian
7.9
Nielsen Marketing Cloud
—
Platform Scalability
Appian
8.5
Nielsen Marketing Cloud
—

Data Collection

Appian
—
Nielsen Marketing Cloud
6.7
Collection of first-party data
Appian
—
Nielsen Marketing Cloud
5.1
Collection of third-party data
Appian
—
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
Appian
—
Nielsen Marketing Cloud
9.0

Data Classification

Appian
—
Nielsen Marketing Cloud
5.7
Audience taxonomy
Appian
—
Nielsen Marketing Cloud
5.1
Tag Management
Appian
—
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
Appian
—
Nielsen Marketing Cloud
5.1

Ad Network Integration

Appian
—
Nielsen Marketing Cloud
5.0
Data Transfer
Appian
—
Nielsen Marketing Cloud
5.0
DSP integration
Appian
—
Nielsen Marketing Cloud
5.0

DMP Analytics

Appian
—
Nielsen Marketing Cloud
7.0
Campaign Analytics
Appian
—
Nielsen Marketing Cloud
7.9
Audience Analytics
Appian
—
Nielsen Marketing Cloud
6.1

Pros

Appian

  • I have observed after version 17.1 we have a lot of good features in Appian that improve usability (UX). This adds real value in this competitive Digital space.
  • You can understand business use case and convert it to a logical process automation.
  • Process Modeller has improved a lot and providing smart services use adds more value.
  • Service integration helps us to seamlessly integrate with third-party systems

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Ravi Joshi, PMI-ACP® | TrustRadius Reviewer
Ravi Joshi, PMI-ACP®
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Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand

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Nikita Patel | TrustRadius Reviewer
Nikita Patel
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Cons

Appian

  • Advanced functionality requires use of the Appian expression language. The more advanced the logic, the harder it is to build with the expression language. This means development expertise is more relevant if you need advanced functionality, which I imagine applies almost all the time. I would much prefer if they allowed some common language such as JavaScript out of the box.
  • Debugging has proved difficult. It’s easy for developers to get the app to or feature to a “working” state but it needs robust alpha testing.
  • Deployment can be tricky. When a solution gets big and there are many teams and dependencies, it needs a careful process to ensure things don’t break.
  • Reasuability of Appian objects is both a pro and con. Reusing objects across apps may be more trouble than its worth because of creating heavy dependencies. Experience is helpful to strike the right balance.

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Anonymous | TrustRadius Reviewer
Verified User
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Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.

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Anonymous | TrustRadius Reviewer
Verified User
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Likelihood to Renew

Appian

Appian 9.0
Based on 16 answers
We recently renewed our license with Appian. We are convinced that its flexibility, relative ease of use, the support they provide, there mobile advancements and their general willingness and desire to see us succeed all contributed to our reason to renew our agreement with Appian

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Michael Campbell, PMP,CSM | TrustRadius Reviewer
Michael Campbell, PMP,CSM
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Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Usability

Appian

Appian 8.6
Based on 45 answers
Great platform for providing business process management. Fairly easy to learn tool (especially now that I have seen the evolution over 5 years). More difficult to master, but there is a great community that is always willing and able to help solve your problem.

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Helmut Arnold | TrustRadius Reviewer
Helmut Arnold
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Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Support Rating

Appian

Appian 8.1
Based on 69 answers
We have a mixture of onsite and offshore support by Appian and their partner Cognizant. Our stated support hours for the business are 9-5pm Mon-Fri. Cognizant being located in India provides us with coverage up to 9pm should anything happen that needs urgent attention. Appian Cloud Support are also there should we have any issues connecting to the application.

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Paul Cabrelle | TrustRadius Reviewer
Paul Cabrelle
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Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

In-Person Training

Appian

Appian 9.0
Based on 1 answer
As analyst I participated in a developer boot camp. At times it was hard to keep up but most of the time it made sense. Trainer took the time to explain and slowed pace down to answer questions etc.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Online Training

Appian

Appian 10.0
Based on 1 answer
Really great training platform. Very visual and easy to use.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Implementation Rating

Appian

Appian 8.8
Based on 4 answers
It was really seamless. SaaS in the true definition of the word. We logged on and started using the product. Very easy.

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Peter Newnam | TrustRadius Reviewer
Peter Newnam
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Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Appian

The main advantage of Appian is the cost structure that is more suitable for starting a test-project to see how develop in Appian and most of all how Appian is accepted inside the company. In few weeks you can show the first results and start the journey on digitalization.

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Anonymous | TrustRadius Reviewer
Verified User
View all 86 answers on this topic

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms

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Nikita Patel | TrustRadius Reviewer
Nikita Patel
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Return on Investment

Appian

  • Our objective to reduce customer effort when dealing with government by 25% was exceeded. In the process of applying for an alcohol licence renewal alone, we saw approximately 80% reduction in time and effort for the business customer - and that was just a prototype! Imagine the possibilities when this is taken into a live environment!

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Lynley Johnston | TrustRadius Reviewer
Lynley Johnston
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Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities

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Nikita Patel | TrustRadius Reviewer
Nikita Patel
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Screenshots

Nielsen Marketing Cloud

—

Pricing Details

Appian

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Appian Editions & Modules

Edition
Free$0
Standard60.002
Flat FeeContact Sales3
EnterpriseContact Sales4
  1. per user per month
  2. one fixed price per app, unlimited users
  3. unlimited number of apps, priced by user
Additional Pricing Details
—

Nielsen Marketing Cloud

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Nielsen Marketing Cloud Editions & Modules

—
Additional Pricing Details
—

Rating Summary

Likelihood to Recommend

Appian
8.3
Nielsen Marketing Cloud
5.9

Likelihood to Renew

Appian
9.0
Nielsen Marketing Cloud
—

Usability

Appian
8.6
Nielsen Marketing Cloud
8.0

Support Rating

Appian
8.1
Nielsen Marketing Cloud
5.0

In-Person Training

Appian
9.0
Nielsen Marketing Cloud
—

Online Training

Appian
10.0
Nielsen Marketing Cloud
—

Implementation Rating

Appian
8.8
Nielsen Marketing Cloud
—

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