Appian is a low-code development and business process management platform. It features drag-and-drop design for app building, automated work processes, unified data management, and cloud-based deployment.
$0
Nielsen Marketing Cloud
Score 7.8 out of 10
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Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
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Pricing
Appian
Nielsen Marketing Cloud
Editions & Modules
Appian Community Edition
$0
Application - Input-Only
$2
per month per user
Application - Infrequent
$9
per month per user
Application - Standard
$75
per month per user
Platform
Custom Quote Priced per user with unlimited apps.
minimum 100 users, no maximum
Unlimited
Custom Quote Priced per development with unlimited apps.
unlimited
Platform
Custom Quote Priced per user with unlimited apps.
Minimum 100, no maximum
Unlimited
Custom Quote Priced per development with unlimited apps.
Appian works great for automating manual processes and integrating multiple systems through its toolset. It gives great flexibility for establishing rules for approvals, routings, escalations, and the like. Because of the low code toolset, it's very easy to deploy and make changes as needed as processes evolve and as the organization learns to utilize the system better. Minimal maintenance is required to support the applications build on the platform. Some of the automated testing integration with tools like Jenkins is limited so that may be an issue for some.
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
Allows at a glance workflow documentation which assists in the need we have for information readiation.
Drag and drop interface for workflow development greatly speeds our apps time to market.
Using the advanced features of Appian, we are able to create working sites in a fraction of the time it would take to do so using "traditional" development.
I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
Search issues when type ahead and database search are used in the same field.
Buttons implementation where user is require[d] to click on the button description - if clicks on the button outside that text - button will not work.
Problems with using certain off-the-shelf performance tools like WebLoad or Neoload. That is because of different dynamic variables being used internally in Appian - which these tools are unable to correlate. We are still investigating using other tools like Jmeter to overcome dynamic correlation problem for performance testing.
More segments need to be created as often as possible
Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
We recently renewed our license with Appian. We are convinced that its flexibility, relative ease of use, the support they provide, there mobile advancements and their general willingness and desire to see us succeed all contributed to our reason to renew our agreement with Appian
Appian is a low code environment, because of this, a very good visual interface is required. Appian is providing a feature-rich dashboard [that] we can use for building the dashboards and other interfaces. Appian also provides patches and releases to enhance these features. A developer can start off development just by going through a basic course from the Appian learning community.
Appian is one of the leading low code business automation platforms that support RPA, decision rules, case management, workflow automation, and machine learning all in a single bundle. But it is also harder to implement and replace the traditional business process.
As analyst I participated in a developer boot camp. At times it was hard to keep up but most of the time it made sense. Trainer took the time to explain and slowed pace down to answer questions etc.
Appian has enormously transformed and keeps on updating the product every quarter to meet the latest needs of the world with new innovations & technologies being integrated within the platform. What gives more pleasure than a product that keeps on continuous[ly] improv[ing]?
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
I believe it has negatively impacted our release dates. There may have been a misunderstanding as to the learning curve, even though it is "low code."
The look and feel of the applications created using Appian have uniformity and it's easier to have "reuse" between applications.
There is less developer control when it comes to features. I think this mainly has to do with the amount of plugins available. I would think there should be many more available plugins. But again, our use case is probably different than most others.
We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
