Apple iAd vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apple iAd
Score 9.4 out of 10
N/A
Apple's iAd is a mobile advertising and app-monetization solution.N/A
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
Apple iAdOrtto
Editions & Modules
No answers on this topic
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
Apple iAdOrtto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Apple iAdOrtto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Apple iAdOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apple iAd
-
Ratings
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor00 Ratings8.911 Ratings
Dynamic content00 Ratings8.98 Ratings
Ability to test dynamic content00 Ratings8.98 Ratings
A/B testing00 Ratings8.98 Ratings
Mobile optimization00 Ratings8.910 Ratings
Email deliverability reporting00 Ratings9.911 Ratings
List management00 Ratings8.911 Ratings
Triggered drip sequences00 Ratings8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apple iAd
-
Ratings
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation00 Ratings9.911 Ratings
Data quality management00 Ratings8.910 Ratings
Automated sales alerts and tasks00 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Apple iAd
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
Event/webinar marketing00 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Apple iAd
-
Ratings
Ortto
8.9
8 Ratings
17% above category average
Social profile integration00 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apple iAd
-
Ratings
Ortto
8.9
12 Ratings
17% above category average
Dashboards00 Ratings8.912 Ratings
Standard reports00 Ratings8.912 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Apple iAd
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
API00 Ratings8.98 Ratings
Customizability00 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
Apple iAdOrtto
Small Businesses
Google AdMob
Google AdMob
Score 8.6 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apple iAdOrtto
Likelihood to Recommend
9.4
(5 ratings)
8.9
(12 ratings)
User Testimonials
Apple iAdOrtto
Likelihood to Recommend
Apple
I think iAd works best when it's possible to create a fresh immersive experience. If you're only using the platform to repurpose content a user could easily find elsewhere, it may not be worth their time or yours. If the product or message supports development of content that provides value, entertainment or otherwise, for a user, the platform offers ample opportunity
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Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
Apple
  • Driving traffic to our website.
  • Increasing donations based on people viewing our ad.
Read full review
Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
Apple
  • Attribution reporting
  • integration with Firebase and other mobile measurement partners
  • Slow platform
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Alternatives Considered
Apple
In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
Apple
  • We could deliver more, so it helped improve the business
  • Clients got more with better results, since it's a Apple solution so it prevents possible bugs
  • Since it's easy to learn, every developer and designer could help us in the process
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Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.