Likelihood to Recommend I think iAd works best when it's possible to create a fresh immersive experience. If you're only using the platform to repurpose content a user could easily find elsewhere, it may not be worth their time or yours. If the product or message supports development of content that provides value, entertainment or otherwise, for a user, the platform offers ample opportunity
Read full review They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.
Read full review Pros Driving traffic to our website. Increasing donations based on people viewing our ad. Read full review Easy to use platfrom. You can set up QPS management system on your own. They have MoPub Analytics to get inventory stats. Their AM team is very supportive. Read full review Cons Attribution reporting integration with Firebase and other mobile measurement partners Slow platform Read full review Not a lot of inventory in the EMEA region. Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos. Reporting tools not very advanced. You can't get a lot of granular details from the tool. Read full review Usability MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Read full review Support Rating MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Read full review Alternatives Considered In some instances, we developed an experience for
AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed
Read full review We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
Read full review Return on Investment We could deliver more, so it helped improve the business Clients got more with better results, since it's a Apple solution so it prevents possible bugs Since it's easy to learn, every developer and designer could help us in the process Read full review CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue Read full review ScreenShots