Apple iAd vs. Yahoo DSP

I think iAd works best when it's possible to create a fresh immersive experience. If you're only using the platform to repurpose content a user could easily find elsewhere, it may not be worth their time or yours. If the product or message supports development of content that provides value, entertainment or otherwise, for a user, the platform offers ample opportunity

Incentivized

Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

Incentivized

• Driving traffic to our website.
• Increasing donations based on people viewing our ad.

Incentivized

• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

Incentivized

• Attribution reporting
• integration with Firebase and other mobile measurement partners
• Slow platform

Incentivized

• Higher inventories for audience targeting
• Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
• More dynamism to achieve better performance in campaigns

Incentivized

In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed

Incentivized

Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.

Incentivized

• We could deliver more, so it helped improve the business
• Clients got more with better results, since it's a Apple solution so it prevents possible bugs
• Since it's easy to learn, every developer and designer could help us in the process

Incentivized

• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

Incentivized