Adjust by AppLovin vs. Moat Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 7.7 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Moat Analytics
Score 8.2 out of 10
N/A
Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.N/A
Pricing
Adjust by AppLovinMoat Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdjustMoat Analytics
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adjust by AppLovinMoat Analytics
Top Pros
Top Cons
Best Alternatives
Adjust by AppLovinMoat Analytics
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adjust by AppLovinMoat Analytics
Likelihood to Recommend
7.5
(6 ratings)
8.3
(2 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adjust by AppLovinMoat Analytics
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
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Oracle
Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
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Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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Oracle
  • Breaks down how well each creative has done in a campaign.
  • Allows us to see the progress of a campaign through its time live.
  • Can easily be organized to pull the data you're looking for.
  • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
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Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
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Oracle
  • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
  • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
  • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
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Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
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Oracle
No answers on this topic
Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
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Oracle
No answers on this topic
Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
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Oracle
Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
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Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
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Oracle
  • It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
  • Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
  • Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
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ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.