AppLovin Exchange (ALX) vs. AppsFlyer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppLovin Exchange (ALX)
Score 7.2 out of 10
N/A
AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.N/A
AppsFlyer
Score 8.0 out of 10
N/A
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
$0.06
per conversion
Pricing
AppLovin Exchange (ALX)AppsFlyer
Editions & Modules
No answers on this topic
Growth
$0.06
per conversion
Zero
Free Forever
Enterprise
Contact sales team
Offerings
Pricing Offerings
AppLovin Exchange (ALX)AppsFlyer
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AppLovin Exchange (ALX)AppsFlyer
Considered Both Products
AppLovin Exchange (ALX)

No answer on this topic

AppsFlyer
Chose AppsFlyer
We felt that AppsFlyer was more straight forward with the data they provided and there was a trust formed when dealing with our reps that just wasn't there with AppLovin or Adjust. We also felt we had more flexibility when integrating AppsFlyer.
Top Pros
Top Cons
Best Alternatives
AppLovin Exchange (ALX)AppsFlyer
Small Businesses
Google AdMob
Google AdMob
Score 8.6 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppLovin Exchange (ALX)AppsFlyer
Likelihood to Recommend
8.0
(4 ratings)
9.7
(44 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
6.8
(2 ratings)
6.0
(3 ratings)
User Testimonials
AppLovin Exchange (ALX)AppsFlyer
Likelihood to Recommend
AppLovin
AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
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AppsFlyer
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
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Pros
AppLovin
  • ROI
  • Growth
  • Monetization
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AppsFlyer
  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
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Cons
AppLovin
  • Their support is very slow.
  • Inventory prices can be a bit high.
  • They need better anti-fraud controls.
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AppsFlyer
  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
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Likelihood to Renew
AppLovin
No answers on this topic
AppsFlyer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
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Usability
AppLovin
AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
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AppsFlyer
No answers on this topic
Support Rating
AppLovin
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
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AppsFlyer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
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Alternatives Considered
AppLovin
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
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AppsFlyer
Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
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Return on Investment
AppLovin
  • It has had a positive impact on my business objectives
  • It has helped me grow exponentially
  • It has provided a way for me to expand my business
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AppsFlyer
  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
Read full review
ScreenShots

AppsFlyer Screenshots

Screenshot of Custom dashboard.Screenshot of Engagement and retention dashboard.