What users are saying about
25 Ratings
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Score 7.9 out of 101
1 Ratings
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Score 5 out of 101

Likelihood to Recommend

AppNexus

Use only by programmatic marketers
No photo available

Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Brand Networks Platform
6.0
Data Transfer
AppNexus
3.0
Brand Networks Platform
6.0
DSP integration
AppNexus
3.6
Brand Networks Platform
6.0

Ad Campaigns

AppNexus
5.1
Brand Networks Platform
8.0
Ad campaign creation
AppNexus
5.3
Brand Networks Platform
7.0
Ad deployment
AppNexus
5.0
Brand Networks Platform
8.0
Display advertising
AppNexus
5.0
Brand Networks Platform
Ad display and retargeting segmentation
AppNexus
5.0
Brand Networks Platform
9.0
Sequence targeting
AppNexus
5.0
Brand Networks Platform

Ad Reporting & Analytics

AppNexus
5.3
Brand Networks Platform
5.8
Ad dashboards
AppNexus
5.0
Brand Networks Platform
5.0
Ad performance reports
AppNexus
5.0
Brand Networks Platform
7.0
Ad conversion tracking
AppNexus
4.5
Brand Networks Platform
4.0
Ad attribution reporting
AppNexus
4.5
Brand Networks Platform
4.0
Cross-channel ad management
AppNexus
4.6
Brand Networks Platform
9.0
Ad forecasting and optimization
AppNexus
8.0
Brand Networks Platform
6.0

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Brand Networks Platform

  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Cons

AppNexus

  • Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
  • Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
  • There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
Lakshman Srivatsava Annadevara profile photo

Brand Networks Platform

  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available

Brand Networks Platform

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Brand Networks Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Brand Networks Platform

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
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Brand Networks Platform

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Brand Networks Platform

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Brand Networks Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo

Brand Networks Platform

Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Brand Networks Platform

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • As long as you maintain quality and hard work the results with AppNexus is unbelievable.
  • The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
  • AppNexus has designed in such a way to give better customer service.
Lakshman Srivatsava Annadevara profile photo

Brand Networks Platform

  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Brand Networks Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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