What users are saying about

AppNexus

25 Ratings
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Score 8 out of 101

Brand Networks Platform

1 Ratings
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Score 5 out of 101

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Likelihood to Recommend

AppNexus

The main question that I would ask - Am I using AppNexus data often (i.e daily) to help optimize my campaign. If so, that might be a problem as the data is available about every 4 hours which is reasonable, however, the outages and delays on reporting is quite often.
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Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Brand Networks Platform
6.0
Data Transfer
AppNexus
3.0
Brand Networks Platform
6.0
DSP integration
AppNexus
3.6
Brand Networks Platform
6.0

Ad Campaigns

AppNexus
5.1
Brand Networks Platform
8.0
Ad campaign creation
AppNexus
5.4
Brand Networks Platform
7.0
Ad deployment
AppNexus
5.0
Brand Networks Platform
8.0
Display advertising
AppNexus
5.0
Brand Networks Platform
Ad display and retargeting segmentation
AppNexus
5.0
Brand Networks Platform
9.0
Sequence targeting
AppNexus
5.0
Brand Networks Platform

Ad Reporting & Analytics

AppNexus
5.2
Brand Networks Platform
5.8
Ad dashboards
AppNexus
5.0
Brand Networks Platform
5.0
Ad performance reports
AppNexus
5.0
Brand Networks Platform
7.0
Ad conversion tracking
AppNexus
4.5
Brand Networks Platform
4.0
Ad attribution reporting
AppNexus
4.5
Brand Networks Platform
4.0
Cross-channel ad management
AppNexus
4.6
Brand Networks Platform
9.0
Ad forecasting and optimization
AppNexus
8.0
Brand Networks Platform
6.0

Pros

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo
  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Cons

  • Reporting -- reporting is slow, and requires pulling a separate report for each topic.
  • Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
  • Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)
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  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms
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No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

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Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
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  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Brand Networks Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details