Likelihood to Recommend Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
Read full review Basis Global Technologies (formerly Centro)
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Read full review Pros As per my experience they have strong support personnel. Solving the issues as and when required. We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself. They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals. Read full review Basis Global Technologies (formerly Centro)
Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features. Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system. The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients. The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns. Read full review Cons The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise. The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth. No phone support is offered which would have made several things easier than exchanging confusing emails. Video inventory is still not implemented. Read full review Basis Global Technologies (formerly Centro)
More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance. More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign). For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed. Read full review Likelihood to Renew I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
Read full review Basis Global Technologies (formerly Centro)
Usability Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
Read full review Basis Global Technologies (formerly Centro)
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Read full review Reliability and Availability I've never had any problems with appnexus - the software is always available
Read full review Basis Global Technologies (formerly Centro)
Performance Yes, everything works great in that sense
Read full review Basis Global Technologies (formerly Centro)
Support Rating Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
Read full review Basis Global Technologies (formerly Centro)
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Read full review Online Training Online training are not user friendly and not easy to understand
Read full review Basis Global Technologies (formerly Centro)
Implementation Rating Basis Global Technologies (formerly Centro)
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Read full review Alternatives Considered The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
Read full review Basis Global Technologies (formerly Centro)
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Read full review Scalability Because it's a great DSP but not the best
Read full review Basis Global Technologies (formerly Centro)
Return on Investment The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI. We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI. We can run campaigns on TV, which is a big boost for the business, and very ROI positive. Read full review Basis Global Technologies (formerly Centro)
Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose. More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost. Read full review ScreenShots