What users are saying about
30 Ratings
30 Ratings
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Score 7.1 out of 101
2 Ratings
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Score 8.8 out of 101

Likelihood to Recommend

AppNexus

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
No photo available

Epom Ad Server

I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
6.6
Epom Ad Server
Data Transfer
AppNexus
6.3
Epom Ad Server
DSP integration
AppNexus
7.0
Epom Ad Server

Ad Campaigns

AppNexus
6.6
Epom Ad Server
Ad campaign creation
AppNexus
5.2
Epom Ad Server
Ad deployment
AppNexus
6.5
Epom Ad Server
Display advertising
AppNexus
6.5
Epom Ad Server
Ad display and retargeting segmentation
AppNexus
7.8
Epom Ad Server
Sequence targeting
AppNexus
7.3
Epom Ad Server

Ad Reporting & Analytics

AppNexus
6.8
Epom Ad Server
Ad dashboards
AppNexus
6.7
Epom Ad Server
Ad performance reports
AppNexus
6.7
Epom Ad Server
Ad conversion tracking
AppNexus
7.5
Epom Ad Server
Ad attribution reporting
AppNexus
6.0
Epom Ad Server
Cross-channel ad management
AppNexus
6.2
Epom Ad Server
Ad forecasting and optimization
AppNexus
7.5
Epom Ad Server

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Epom Ad Server

  • The largest "Pro" is the scalability and stability of the solution. Merging with a partner network raised concerns on both ends of the deal, but Epom ensured us that the platform will be able to handle everything conveniently. The support team took us through the process, and provided helpful guidance in the first month of operations. The solution was able to handle the significant traffic growth. Ad optimization worked equally good both before and after merge.
  • The ability to delegate work via Roles and Permissions is a convenient tool. This allows us to distribute work amongst several teams while maintaining confidentiality without sacrificing convenience.
John Nolan profile photo

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Epom Ad Server

  • Antiquated user interface. It definitely could be more user-friendly.
  • Epom Ad Server support does not have a ticket system. Support must be contacted directly.
No photo available

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Epom Ad Server

Epom Ad Server 9.0
Based on 1 answer
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
No photo available

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Epom Ad Server

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Epom Ad Server

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Epom Ad Server

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Epom Ad Server

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Epom Ad Server

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
No photo available

Epom Ad Server

No answers on this topic

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Epom Ad Server

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
No photo available

Epom Ad Server

  • Epom Ad Server met all the expectations of our ad network, our publishers, and our advertisers. The easy management and high scalability is a very nice bonus.
John Nolan profile photo

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Epom Ad Server

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AppNexus
7.1
Epom Ad Server
8.8

Likelihood to Renew

AppNexus
4.0
Epom Ad Server
9.0

Usability

AppNexus
5.0
Epom Ad Server

Reliability and Availability

AppNexus
10.0
Epom Ad Server

Performance

AppNexus
10.0
Epom Ad Server

Support

AppNexus
6.0
Epom Ad Server

Online Training

AppNexus
2.0
Epom Ad Server

Implementation

AppNexus
5.0
Epom Ad Server

Scalability

AppNexus
5.0
Epom Ad Server

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