What users are saying about

AppNexus

25 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

Epom Ad Server

2 Ratings
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Score 8.8 out of 101

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Likelihood to Recommend

AppNexus

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
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Epom Ad Server

I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Epom Ad Server
Data Transfer
AppNexus
3.0
Epom Ad Server
DSP integration
AppNexus
3.6
Epom Ad Server

Ad Campaigns

AppNexus
5.1
Epom Ad Server
Ad campaign creation
AppNexus
5.4
Epom Ad Server
Ad deployment
AppNexus
5.0
Epom Ad Server
Display advertising
AppNexus
5.0
Epom Ad Server
Ad display and retargeting segmentation
AppNexus
5.0
Epom Ad Server
Sequence targeting
AppNexus
5.0
Epom Ad Server

Ad Reporting & Analytics

AppNexus
5.2
Epom Ad Server
Ad dashboards
AppNexus
5.0
Epom Ad Server
Ad performance reports
AppNexus
5.0
Epom Ad Server
Ad conversion tracking
AppNexus
4.5
Epom Ad Server
Ad attribution reporting
AppNexus
4.5
Epom Ad Server
Cross-channel ad management
AppNexus
4.6
Epom Ad Server
Ad forecasting and optimization
AppNexus
8.0
Epom Ad Server

Pros

  • User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
  • Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
  • Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
  • Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.
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  • The great advantages of this ad server are its multi-platform capabilities. Epom saves your time, enabling you to work with different platforms within one account.
  • Epom supports all major ad formats, so there are plenty of options to choose from.
  • Combined analytics. Epom delivers data in real time, so you can optimize your campaigns accordingly.
  • Easy integration with their own ad network with decent CPM rates.
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Cons

  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
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  • Antiquated user interface. It definitely could be more user-friendly.
  • Epom Ad Server support does not have a ticket system. Support must be contacted directly.
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
The UI is well-rounded and easy to find previously delivered campaigns if you need to refer back to campaigns in the past. Even the creatives stay
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Epom Ad Server9.0
Based on 1 answer
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
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Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
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Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
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Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
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Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
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No answers on this topic

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
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  • Besides its multiplatform capabilities, Epom is a highly reliable platform that offers a great level of protection against a system crash.
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Epom Ad Server

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details