25 Ratings
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Score 8 out of 101
147 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AppNexus
3.0
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AppNexus
3.6
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

AppNexus
5.1
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
AppNexus
5.4
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
AppNexus
5.0
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
AppNexus
5.0
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
AppNexus
5.0
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AppNexus
5.0
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

AppNexus
5.2
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
AppNexus
5.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
AppNexus
5.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
AppNexus
4.5
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
AppNexus
4.5
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
AppNexus
4.6
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
AppNexus
8.0
Google Marketing Platform (formerly DoubleClick)
7.7

Pros

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo
  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
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Cons

  • The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.
No photo available
  • Reporting for display campaign - currently DoubleClick for Search doesn't provide reporting on the placement level and data is only rolled up to the ad group level.
  • Yahoo is currently not supported, but it's supposed to be on the road map
  • Conversions are not being pulled in from the engines. It is required to implement DoubleClick's floodlights to track conversions.
Dana Berardi profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
Google Marketing Platform (formerly DoubleClick)8.0
Based on 1 answer
No answer on this topic is available.

Implementation

AppNexus5.0
Based on 1 answer
No answer on this topic is available.
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo
In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords as possible with the same target into one portfolio. However, with that strategy we saw a lot of cannibalization within campaigns. While some campaigns were growing, others saw a large drop in volume and it's is important for us to maximize volume for all of our campaigns. Overall we saw larger revenue volume, but a significant decrease in profit and therefore determined that both were not a good fit for us.
Dana Berardi profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • As long as you maintain quality and hard work the results with AppNexus is unbelievable.
  • The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
  • AppNexus has designed in such a way to give better customer service.
Lakshman Srivatsava Annadevara profile photo
  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details