What users are saying about
28 Ratings
24 Ratings
28 Ratings
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Score 7.8 out of 101
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Likelihood to Recommend

AppNexus

AppNexus is suitable for branding campaigns where you are able to bid aggressively. For performance campaigns its usually harder to meet your ROI target because of the expensive prices. Also, AppNexus works better on the US market as their main focus is on that geo compared to other SSPs with a broader reach internationally.
No photo available

Sizmek

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
6.5
Sizmek
7.7
Data Transfer
AppNexus
6.0
Sizmek
7.7
DSP integration
AppNexus
7.0
Sizmek
7.7

Ad Campaigns

AppNexus
7.4
Sizmek
7.1
Ad campaign creation
AppNexus
7.0
Sizmek
6.3
Ad deployment
AppNexus
7.0
Sizmek
8.7
Display advertising
AppNexus
8.0
Sizmek
8.4
Ad display and retargeting segmentation
AppNexus
8.0
Sizmek
6.4
Sequence targeting
AppNexus
7.0
Sizmek
5.7

Ad Reporting & Analytics

AppNexus
7.1
Sizmek
8.4
Ad dashboards
AppNexus
7.0
Sizmek
7.2
Ad performance reports
AppNexus
5.7
Sizmek
8.9
Ad conversion tracking
AppNexus
7.0
Sizmek
8.8
Ad attribution reporting
AppNexus
8.0
Sizmek
8.8
Cross-channel ad management
AppNexus
7.0
Sizmek
8.8
Ad forecasting and optimization
AppNexus
8.0
Sizmek
8.0

Pros

AppNexus

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo

Sizmek

  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
No photo available

Cons

AppNexus

  • Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
  • Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
  • There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
Lakshman Srivatsava Annadevara profile photo

Sizmek

  • Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
  • Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
  • Easier bulk creative uploads - Sizmek requires a template to upload multiple files
No photo available

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo

Sizmek

Sizmek was great for analytics, ease of us vs power, and support.

I selected sizmek because of the price and team familiarity for the program
No photo available

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • ROI over all has improved because we do have quicker leads and can tell user interest.
  • Analysts spend less time looking at the data because it's displayed in a clear and concise manner.
  • I personally like that it can work with Google's Doubleclick to make it double trouble in tracking ads and exchanges.
No photo available

Sizmek

  • Sizmek gave us the ability to track a campaign that under delivered which would otherwise have been billed in full by the vendor and created significant savings
  • Sizmek gave us insight into creative performance where we were able to leverage for future campaigns
No photo available

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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