What users are saying about

AppNexus

25 Ratings

Sizmek

23 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

Sizmek

23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

AppNexus

This is incredibly well suited to targeting audiences for scientific journals and making sure that users don't see repeat ads. We don't want to overload someone with the same thing and like to keep it all fresh and interesting while keeping our data relevant to ad exchanges and user click patterns
No photo available

Sizmek

Sizmek is great for a full-service media agency due to its ease of use and customer service. When I was at a large media agency, Sizmek was a very useful ad-server for junior media buyers to learn transparency in all aspects of the media buying process.
Lisa Cao profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Sizmek
7.5
Data Transfer
AppNexus
3.0
Sizmek
7.5
DSP integration
AppNexus
3.6
Sizmek
7.5

Ad Campaigns

AppNexus
5.1
Sizmek
6.8
Ad campaign creation
AppNexus
5.4
Sizmek
6.9
Ad deployment
AppNexus
5.0
Sizmek
8.4
Display advertising
AppNexus
5.0
Sizmek
7.4
Ad display and retargeting segmentation
AppNexus
5.0
Sizmek
6.0
Sequence targeting
AppNexus
5.0
Sizmek
5.4

Ad Reporting & Analytics

AppNexus
5.2
Sizmek
8.3
Ad dashboards
AppNexus
5.0
Sizmek
7.5
Ad performance reports
AppNexus
5.0
Sizmek
8.8
Ad conversion tracking
AppNexus
4.5
Sizmek
8.7
Ad attribution reporting
AppNexus
4.5
Sizmek
8.7
Cross-channel ad management
AppNexus
4.6
Sizmek
8.4
Ad forecasting and optimization
AppNexus
8.0
Sizmek
7.9

Pros

  • Integrated with Peer39 to be able to customize startegies as needed (Retargeting, Content, Language, etc)
  • Build Domain Lists for clients to make sure they run where they are comfortable
No photo available
  • Sizmek is user-friendly--there are help guides easily available
  • Sizmek has great customer service--dedicated account team to support questions
Lisa Cao profile photo

Cons

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo
  • Export function should export files in a smaller Excel size
  • An online walk-through for beginners
Lisa Cao profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available
No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
No photo available
Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but sometimes can cause issues with long loading or sometimes not providing the requested information at all.
Andrew S. Perry profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed more effective organization of programmatic campaigns with a proven whitelist of appropriate sites.
No photo available
  • It has allows the team to optimize effectively in programmatic
  • Allowed the team to make reasonable decisions about reallocation
  • Post campaign analysis is insightful for the next campaigns
No photo available

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details