What users are saying about
25 Ratings
23 Ratings
25 Ratings
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Score 8 out of 101
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

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Likelihood to Recommend

AppNexus

AppNexus is an easy to use platform once proper formal training is given with a wealth of inventory from display to facebook.
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Sizmek

Sizmek is great for a full-service media agency due to its ease of use and customer service. When I was at a large media agency, Sizmek was a very useful ad-server for junior media buyers to learn transparency in all aspects of the media buying process.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Sizmek
7.6
Data Transfer
AppNexus
3.0
Sizmek
7.6
DSP integration
AppNexus
3.6
Sizmek
7.6

Ad Campaigns

AppNexus
5.1
Sizmek
6.9
Ad campaign creation
AppNexus
5.3
Sizmek
6.7
Ad deployment
AppNexus
5.0
Sizmek
8.4
Display advertising
AppNexus
5.0
Sizmek
7.7
Ad display and retargeting segmentation
AppNexus
5.0
Sizmek
6.2
Sequence targeting
AppNexus
5.0
Sizmek
5.5

Ad Reporting & Analytics

AppNexus
5.2
Sizmek
8.3
Ad dashboards
AppNexus
5.0
Sizmek
7.4
Ad performance reports
AppNexus
5.0
Sizmek
8.8
Ad conversion tracking
AppNexus
4.5
Sizmek
8.7
Ad attribution reporting
AppNexus
4.5
Sizmek
8.7
Cross-channel ad management
AppNexus
4.6
Sizmek
8.5
Ad forecasting and optimization
AppNexus
8.0
Sizmek
7.9

Pros

  • I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.
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  • Sizmek makes trafficking ads and pulling reporting seamless.
  • Sizmek has knowledgable and responsive account reps.
  • Sizmek provides very granular reporting.
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Cons

  • The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.
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  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
The UI is well-rounded and easy to find previously delivered campaigns if you need to refer back to campaigns in the past. Even the creatives stay
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No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
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I briefly used Trueffect prior to Sizmek. I found Sizmek to be much more advanced technology that was intuitive and provided more than just the bare bone features Trueffect offered at the time
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed more effective organization of programmatic campaigns with a proven whitelist of appropriate sites.
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  • Sizmek allowed us to see which channels and partners were performing best (we did a lot of vendor bakeoffs) and gave us insight into which channels/partners we should focus on for marketing spend.
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details