What users are saying about
25 Ratings
25 Ratings
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Score 8 out of 101
3 Ratings
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Score 6.7 out of 101

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Likelihood to Recommend

AppNexus

Use only by programmatic marketers
No photo available

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Smart AdServer
8.0
Data Transfer
AppNexus
3.0
Smart AdServer
8.0
DSP integration
AppNexus
3.6
Smart AdServer
8.0

Ad Campaigns

AppNexus
5.1
Smart AdServer
8.0
Ad campaign creation
AppNexus
5.3
Smart AdServer
8.0
Ad deployment
AppNexus
5.0
Smart AdServer
9.0
Display advertising
AppNexus
5.0
Smart AdServer
7.0
Ad display and retargeting segmentation
AppNexus
5.0
Smart AdServer
8.0
Sequence targeting
AppNexus
5.0
Smart AdServer
8.0

Ad Reporting & Analytics

AppNexus
5.2
Smart AdServer
7.5
Ad dashboards
AppNexus
5.0
Smart AdServer
8.0
Ad performance reports
AppNexus
5.0
Smart AdServer
8.0
Ad conversion tracking
AppNexus
4.5
Smart AdServer
7.0
Ad attribution reporting
AppNexus
4.5
Smart AdServer
8.0
Cross-channel ad management
AppNexus
4.6
Smart AdServer
7.0
Ad forecasting and optimization
AppNexus
8.0
Smart AdServer
7.0

Pros

  • User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
  • Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
  • Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
  • Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.
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  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith profile photo

Cons

  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
No photo available
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
The UI is well-rounded and easy to find previously delivered campaigns if you need to refer back to campaigns in the past. Even the creatives stay
No photo available
No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • ROI over all has improved because we do have quicker leads and can tell user interest.
  • Analysts spend less time looking at the data because it's displayed in a clear and concise manner.
  • I personally like that it can work with Google's Doubleclick to make it double trouble in tracking ads and exchanges.
No photo available
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smart AdServer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details