What users are saying about
31 Ratings
31 Ratings
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Score 6.9 out of 100
3 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

AppNexus

AppNexus is well suited to use for programmatic campaigns that we have to launch for clients. Everything from standard display, native, high-impact, and video can run within the platform. Our trading team is well experienced within AppNexus (APN), and it's typically the first DSP they learn when starting.
Anonymous | TrustRadius Reviewer

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AppNexus
6.5
Smart AdServer
8.0
Data Transfer
AppNexus
6.3
Smart AdServer
8.0
DSP integration
AppNexus
6.8
Smart AdServer
8.0

Ad Campaigns

AppNexus
6.8
Smart AdServer
8.0
Ad campaign creation
AppNexus
5.8
Smart AdServer
8.0
Ad deployment
AppNexus
6.6
Smart AdServer
9.0
Display advertising
AppNexus
6.8
Smart AdServer
7.0
Ad display and retargeting segmentation
AppNexus
8.0
Smart AdServer
8.0
Sequence targeting
AppNexus
7.0
Smart AdServer
8.0

Ad Reporting & Analytics

AppNexus
6.8
Smart AdServer
7.5
Ad dashboards
AppNexus
6.6
Smart AdServer
8.0
Ad performance reports
AppNexus
6.4
Smart AdServer
8.0
Ad conversion tracking
AppNexus
7.4
Smart AdServer
7.0
Ad attribution reporting
AppNexus
6.4
Smart AdServer
8.0
Cross-channel ad management
AppNexus
6.6
Smart AdServer
7.0
Ad forecasting and optimization
AppNexus
7.4
Smart AdServer
7.0

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara | TrustRadius Reviewer

Smart AdServer

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith | TrustRadius Reviewer

Cons

AppNexus

  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
Anonymous | TrustRadius Reviewer

Smart AdServer

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith | TrustRadius Reviewer

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
Anonymous | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
Anonymous | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
Anonymous | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
Anonymous | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Support Rating

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
Anonymous | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
Anonymous | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
Anonymous | TrustRadius Reviewer

Smart AdServer

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith | TrustRadius Reviewer

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
Anonymous | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
Anonymous | TrustRadius Reviewer

Smart AdServer

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith | TrustRadius Reviewer

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Smart AdServer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

AppNexus
7.2
Smart AdServer
8.0

Likelihood to Renew

AppNexus
4.0
Smart AdServer

Usability

AppNexus
5.0
Smart AdServer

Reliability and Availability

AppNexus
10.0
Smart AdServer

Performance

AppNexus
10.0
Smart AdServer

Support Rating

AppNexus
6.0
Smart AdServer

Online Training

AppNexus
2.0
Smart AdServer

Implementation Rating

AppNexus
5.0
Smart AdServer

Scalability

AppNexus
5.0
Smart AdServer

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