What users are saying about
25 Ratings
37 Ratings
25 Ratings
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Score 8 out of 101
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

AppNexus

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
No photo available

Social.com

Social.com might be better suited for a bigger company with more data to collect
Nick Poikonen profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Social.com
Data Transfer
AppNexus
3.0
Social.com
DSP integration
AppNexus
3.6
Social.com

Ad Campaigns

AppNexus
5.1
Social.com
Ad campaign creation
AppNexus
5.3
Social.com
Ad deployment
AppNexus
5.0
Social.com
Display advertising
AppNexus
5.0
Social.com
Ad display and retargeting segmentation
AppNexus
5.0
Social.com
Sequence targeting
AppNexus
5.0
Social.com

Ad Reporting & Analytics

AppNexus
5.2
Social.com
Ad dashboards
AppNexus
5.0
Social.com
Ad performance reports
AppNexus
5.0
Social.com
Ad conversion tracking
AppNexus
4.5
Social.com
Ad attribution reporting
AppNexus
4.5
Social.com
Cross-channel ad management
AppNexus
4.6
Social.com
Ad forecasting and optimization
AppNexus
8.0
Social.com

Pros

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available
  • Market penetration.
  • Picking markets to cater to.
  • Getting my work out into the world and getting a positive response.
Nick Poikonen profile photo

Cons

  • Data is only stored for a year, I'd like to see longer result storage
  • Sometimes it get confusing to find things based on the website organization
No photo available
  • The interface could use work but is okay once you are aclimated
  • would like to be able to integrate across all my platforms
Nick Poikonen profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available
No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo
No answers on this topic

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed more effective organization of programmatic campaigns with a proven whitelist of appropriate sites.
No photo available
  • Increased customer efficiency.
  • Better customer service.
Nick Poikonen profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social.com

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details