What users are saying about

Appsee

3 Ratings

Appsee

3 Ratings
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Score 8.7 out of 101

Moat Analytics

3 Ratings
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Score 9 out of 101

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Likelihood to Recommend

Appsee

I used Appsee’s conversion funnel analysis to find out why users drop off in a particular funnel that we’ve built. Not only that I’ve been able to see session recordings of those users who dropped off, but I was also able to see the ones who did come through and compare what they like vs what they didn’t. This is just a small example of the power Appsee has. The options are endless.
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Moat Analytics

Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
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Pros

  • User session recordings of individual users
  • Touch heatmaps and unresponsive gestures
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  • Moat offers a number of granular metrics that you’re not be able to track with 3rd party ad servers.
  • The interface of the platform is relatively easy to navigate and drill campaigns down to the placement level.
  • Moat allows you to completely customize a report in any particular way you’d like to export.
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Cons

  • Nothing major that I dislike. Would appreciate a mobile app so I can quickly glance at some of the metrics while on the go, but not a deal breaker by any means.
  • Look and feel is a bit outdated, but I guess that's a matter of taste
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  • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
  • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
  • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
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Alternatives Considered

No answers on this topic
Moat and IAS seem to be front-runners to measure viewability in the digital media space. Using Moat allows you to measure a number of different metrics but is limited to viewability. IAS offers the same capabilities when it comes to viewability but in addition offers brand safety and ad fraud.
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Return on Investment

  • Better conversion rates
  • Less bugs/crashes
  • Better user retention
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  • It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
  • Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
  • Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
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Screenshots

Pricing Details

Appsee

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Moat Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details