14 Ratings
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Score 7.9 out of 101
152 Ratings
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Score 8 out of 101

Likelihood to Recommend

AppsFlyer

To be relatively honest, AppsFlyer is a great service and an excellent platform. It's robust, and we still haven't gone insanely deep into some of its functionality. If it wasn't for using Appsee as our UI/UX and mobile app analytics platform, we would have gone with a free option, like Branch.io, but unfortunately, they didn't integrate well with Appsee. So out of the companies that did, AppsFlyer was the best and cheapest, as it's pay by install is a small cent amount.If you for some reason can't use a free platform like Branch or Firebase, then AppsFlyer is probably your best choice for just attribution.
Evan Laird profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
No photo available

Feature Rating Comparison

Ad Network Integration

AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.3
Data Transfer
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Campaigns

AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
7.9
Ad deployment
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.1
Display advertising
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.1
Ad display and retargeting segmentation
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Reporting & Analytics

AppsFlyer
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
7.4
Ad performance reports
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.0
Ad conversion tracking
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
7.9
Cross-channel ad management
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
7.5
Ad forecasting and optimization
AppsFlyer
Google Marketing Platform (formerly DoubleClick)
7.5

Pros

AppsFlyer

  • Ability to provide raw data upon installation.
  • Customized funnel.
  • A vast variety of integrated partners.
No photo available

Google Marketing Platform (formerly DoubleClick)

  • DoubleClick is widely accepted as the industry leader in digital ad serving and management, therefore allowing for a simple launch process with media publishers.
  • There is an ease of implementation and integration with other points in the tech stack due to DoubleClick's history as an industry leader and continuous development of the road map for this platform.
  • The user interface for DoubleClick is very intuitive, allowing for ease of use for anyone who is familiar with any other Google products.
Brian Schlager profile photo

Cons

AppsFlyer

  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
Srikanth Bangalore profile photo

Google Marketing Platform (formerly DoubleClick)

  • Somewhat frequent bugs and data delays or loss can result in major problems when working with clients who demand to know all details about their ads.
  • Being owned by Google, clients frequently question the safety of their data, typically requiring an extensive legal process to ensure all detail remains proprietary.
  • There are a number of media partners, primarily in the social space, that do not allow for tracking or ad serving via DoubleClick. This results in a fragmented view of client's media programs since everything cannot be served and tracked through a single platform.
Brian Schlager profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Overall, the product is easy to use and generates incomparable results at scale. VivaKi finds it easy to implement, manage and optimize digital media campaigns while our advertisers are thrilled with the strong results. Google is innovative and constantly providing updates to make the product better suited to our needs and our clients' requests. Advertisers across the board trust the product and feel confident serving campaigns through its' technology.
No photo available

Usability

AppsFlyer

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Support

AppsFlyer

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

Implementation

AppsFlyer

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

AppsFlyer

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick offers the more targeting capabilities at a lower cost compared to other products. Unlike other DSPs, Doubleclick functions well with other Google products our clients are using (including Search, DFA Ad serving, etc.), which streamlines process and allows for greater insights about audiences and campaign performance. Furthermore, there is a strong and large support team available to address any technical issues. Other services or products do not have comparable resources to find solutions.
No photo available

Return on Investment

AppsFlyer

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo

Google Marketing Platform (formerly DoubleClick)

  • I've only had to use the customer service a handful of times. However, each time the issues resolved quickly and efficiently. Customer service is a huge driving factor in my opinion.
  • The reporting format and flexibility has without a doubt increases the overall workflow efficiency, enabling vendors to spend less time filling out forms and more time selling.
  • Personally speaking, DoubleClick is used by the majority of accounts that are handled out of our office. The ability to customize the delivery data (IE spotlight) has enabled us to monitor back end campaign performance and apply real time optimizations.
Michael Orlando profile photo

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison