What users are saying about
16 Ratings
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Top Rated
1479 Ratings
16 Ratings
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Score 8.1 out of 101

HubSpot

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Top Rated
1479 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

AppsFlyer

If you're in the business of buying traffic for your app, then you need a Mobile Measurement Platform (MMP) like AppsFlyer to measure paid and organic app installs. If you're e-commerce who does not have a supporting app then there's no reason for you to use AppFlyer. In this case, you would most likely use Google Analytics.
No photo available

HubSpot

HubSpot is perfect for small to medium-sized businesses. It can be applicable for some larger businesses, but maybe not used in the same way. It does marketing really well which is the part some other systems are missing, so larger companies I've seen tend to use Salesforce and HubSpot together. HubSpot's CRM isn't as robust as other platforms, but it is also free. For small and medium businesses it is perfect because it provides many free tools and then you pay for what you need. The different levels are very helpful and fairly budget-friendly compared to many other systems. Our company is smaller and we use HubSpot across the board. We are in the process of implementing the Service hub. As we continue to grow, our needs may change. But, in the foreseeable future, I imagine we'll continue to use HubSpot for our sales and marketing needs. We are a software company so we use a different ticketing system, but the rest of the Support Hub is what we need to complete the circle of services. For any smaller company, I believe this would be a perfect fit. Especially if you are just getting started with a system.
Heather Robinette, MBA profile photo

Feature Rating Comparison

Email & Online Marketing

AppsFlyer
HubSpot
8.4
WYSIWYG email editor
AppsFlyer
HubSpot
8.2
Dynamic content
AppsFlyer
HubSpot
8.1
Ability to test dynamic content
AppsFlyer
HubSpot
8.1
Landing pages
AppsFlyer
HubSpot
8.7
A/B testing
AppsFlyer
HubSpot
8.1
Mobile optimization
AppsFlyer
HubSpot
8.2
Email deliverability
AppsFlyer
HubSpot
8.8
List management
AppsFlyer
HubSpot
8.4
Triggered drip sequences
AppsFlyer
HubSpot
8.9

Lead Management

AppsFlyer
HubSpot
8.2
Lead nurturing
AppsFlyer
HubSpot
8.7
Lead scoring and grading
AppsFlyer
HubSpot
8.3
Data quality management
AppsFlyer
HubSpot
7.6
Automated sales alerts and tasks
AppsFlyer
HubSpot
8.2

Campaign Management

AppsFlyer
HubSpot
8.0
Calendaring
AppsFlyer
HubSpot
8.0
Event/webinar marketing
AppsFlyer
HubSpot
8.0

Social Media Marketing

AppsFlyer
HubSpot
8.2
Social sharing and campaigns
AppsFlyer
HubSpot
8.2
Social profile integration
AppsFlyer
HubSpot
8.2

Reporting & Analytics

AppsFlyer
HubSpot
8.2
Dashboards
AppsFlyer
HubSpot
8.0
Standard reports
AppsFlyer
HubSpot
8.3
Custom reports
AppsFlyer
HubSpot
8.4

Platform & Infrastructure

AppsFlyer
HubSpot
7.8
API
AppsFlyer
HubSpot
7.9
Role-based workflow & approvals
AppsFlyer
HubSpot
8.3
Customizability
AppsFlyer
HubSpot
8.1
Integration with Salesforce.com
AppsFlyer
HubSpot
8.0
Integration with Microsoft Dynamics CRM
AppsFlyer
HubSpot
7.4
Integration with SugarCRM
AppsFlyer
HubSpot
7.1

Pros

AppsFlyer

  • Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
  • Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
  • Multi touch, exponential, last click, first click attribution models basis our requirement.
  • Short links and smart URL that is mostly used for quick campaigns and product integrations.
No photo available

HubSpot

  • Simple, intuitive interface.
  • Great support and learning resources.
  • Marketing best practices are built into the product.
  • HubSpot makes it easy to learn marketing automation.
  • HubSpot's methodology helps marketers keep it human.
  • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.
Sean Dunshee profile photo

Cons

AppsFlyer

  • Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
  • No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
Evan Laird profile photo

HubSpot

  • As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
  • Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
  • HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Romy Ribitzky profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

HubSpot

HubSpot 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

AppsFlyer

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.4
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust profile photo

Reliability and Availability

AppsFlyer

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

AppsFlyer

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

AppsFlyer

AppsFlyer 8.5
Based on 2 answers
It's not entirely perfect but does the job done for what you need it for. The majority of the issues are either due to a lack of tech or limited capability of AppsFlyer products and features.
No photo available

HubSpot

HubSpot 9.9
Based on 79 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

AppsFlyer

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

AppsFlyer

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

AppsFlyer

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.0
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

AppsFlyer

Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
No photo available

HubSpot

HubSpot is a great tool that integrates with 3rd party apps like drift Salesforce. You can use these products together or just use HubSpot. HubSpot offers a great user experience (and by great I mean it's quite easy to learn). HubSpot acts as the central system for a number of other tools and it's API is very good for integrations with other tools, which is why it's so powerful.
Fes Askari profile photo

Scalability

AppsFlyer

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

AppsFlyer

  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
No photo available

HubSpot

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen profile photo

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AppsFlyer Editions & Modules

Additional Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AppsFlyer
8.2
HubSpot
8.6

Likelihood to Renew

AppsFlyer
10.0
HubSpot
9.9

Usability

AppsFlyer
HubSpot
9.4

Reliability and Availability

AppsFlyer
HubSpot
9.1

Performance

AppsFlyer
HubSpot
8.9

Support

AppsFlyer
8.5
HubSpot
9.9

In-Person Training

AppsFlyer
HubSpot
9.1

Online Training

AppsFlyer
HubSpot
8.9

Implementation

AppsFlyer
HubSpot
9.0

Scalability

AppsFlyer
HubSpot
7.3

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