What users are saying about
9 Ratings

HubSpot

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Top Rated
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9 Ratings
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Score 8.3 out of 101

HubSpot

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Top Rated
1345 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

AppsFlyer

If you are doing marketing for apps and doing real-time bidding/price adjustments, then, AppsFlyer's integration will help you double the value (than if you did no integration - basically ran a cost-per-click campaign). If you wanted to do funnel analysis of how your users navigate your product, then use something else - like Flurry Analytics.
Srikanth Bangalore profile photo

HubSpot

I think HubSpot works well for small- to medium-sized businesses. It has a comprehensive set of tools that can run much of the sales and marketing automation that is needed for this size of business. I'm not as familiar with Marketo, Eloqua, and Pardot and other marketing automation platforms, but I like the value I get out from HubSpot. I also like all of the implementation partners that HubSpot works with who have been able to come in and help us with our marketing.
Dan Briscoe profile photo

Feature Rating Comparison

Email & Online Marketing

AppsFlyer
HubSpot
8.6
WYSIWYG email editor
AppsFlyer
HubSpot
8.1
Dynamic content
AppsFlyer
HubSpot
8.5
Ability to test dynamic content
AppsFlyer
HubSpot
8.5
Landing pages
AppsFlyer
HubSpot
8.8
A/B testing
AppsFlyer
HubSpot
8.7
Mobile optimization
AppsFlyer
HubSpot
8.7
Email deliverability
AppsFlyer
HubSpot
8.6
List management
AppsFlyer
HubSpot
8.8
Triggered drip sequences
AppsFlyer
HubSpot
9.0

Lead Management

AppsFlyer
HubSpot
8.6
Lead nurturing
AppsFlyer
HubSpot
9.0
Lead scoring and grading
AppsFlyer
HubSpot
8.4
Data quality management
AppsFlyer
HubSpot
8.2
Automated sales alerts and tasks
AppsFlyer
HubSpot
8.6

Campaign Management

AppsFlyer
HubSpot
8.1
Calendaring
AppsFlyer
HubSpot
7.8
Event/webinar marketing
AppsFlyer
HubSpot
8.3

Social Media Marketing

AppsFlyer
HubSpot
8.8
Social sharing and campaigns
AppsFlyer
HubSpot
8.9
Social profile integration
AppsFlyer
HubSpot
8.7

Reporting & Analytics

AppsFlyer
HubSpot
8.0
Dashboards
AppsFlyer
HubSpot
8.4
Standard reports
AppsFlyer
HubSpot
8.0
Custom reports
AppsFlyer
HubSpot
7.7

Platform & Infrastructure

AppsFlyer
HubSpot
8.5
API
AppsFlyer
HubSpot
8.5
Role-based workflow & approvals
AppsFlyer
HubSpot
8.5
Customizability
AppsFlyer
HubSpot
7.7
Integration with Salesforce.com
AppsFlyer
HubSpot
8.7
Integration with Microsoft Dynamics CRM
AppsFlyer
HubSpot
8.6
Integration with SugarCRM
AppsFlyer
HubSpot
9.0

Pros

  • AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
  • AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
  • AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
  • AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.
Srikanth Bangalore profile photo
  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
Dan Briscoe profile photo

Cons

  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
Srikanth Bangalore profile photo
  • More in portal optimization checks.
  • The keyword tool for blogs. Currently, it only senses the keyword if you have the entire phrase together, whereas you should optimize by having variations of the keyword throughout the piece. It doesn't sense that.
  • More support for training teams that aren't marketing minds in the software.
Hillary Johns profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot9.5
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
I gave it this rating because I have been very impressed with the HubSpot support team. I always learn something new when I have to contact them and they all seem to be so well trained in the product. if they can't resolve my problem, they talk to a manager and in the end, they get my problem solved and usually solved pretty quickly
Renee Real profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.6
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 47 answers
They are great to work with. Typically, any issues are on the customer end.
Jan Beery profile photo

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
I have used free and not too expensive tools. However, even if you might consider HubSpot as expensive, it is not. HubSpot is a user-friendly, easy to use tool. It is a tool where you find everything you need in the same platform. All your contacts and leads management are easy to follow and your marketing campaigns are too!
Sébastien Tremblay profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • More leads
  • Better understanding of what is working and what is not
  • Much more efficiency
Kathleen Slattery Booth profile photo

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AppsFlyer Editions & Modules
AppsFlyer
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details