What users are saying about

AppsFlyer

9 Ratings

Iterable

15 Ratings

AppsFlyer

9 Ratings
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Score 8.2 out of 101

Iterable

15 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
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Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
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Feature Rating Comparison

Email & Online Marketing

AppsFlyer
Iterable
8.2
WYSIWYG email editor
AppsFlyer
Iterable
7.0
Dynamic content
AppsFlyer
Iterable
8.6
Ability to test dynamic content
AppsFlyer
Iterable
8.0
A/B testing
AppsFlyer
Iterable
8.5
Mobile optimization
AppsFlyer
Iterable
8.4
Email deliverability
AppsFlyer
Iterable
8.0
List management
AppsFlyer
Iterable
8.7
Triggered drip sequences
AppsFlyer
Iterable
8.5

Reporting & Analytics

AppsFlyer
Iterable
5.7
Dashboards
AppsFlyer
Iterable
5.9
Standard reports
AppsFlyer
Iterable
5.9
Custom reports
AppsFlyer
Iterable
5.3

Platform & Infrastructure

AppsFlyer
Iterable
8.1
API
AppsFlyer
Iterable
8.3
Role-based workflow & approvals
AppsFlyer
Iterable
8.8
Customizability
AppsFlyer
Iterable
7.1

Pros

  • AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
  • AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
  • AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
  • AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.
Srikanth Bangalore profile photo
  • Lists are very strong and segmentable. They have a lot of useful events.
  • Once you actually get a template down, using data feeds is super useful.
  • Their email previews across devices are great.
Jeff O' Neill profile photo

Cons

  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
Srikanth Bangalore profile photo
  • Iterables reports could use a bit more polish, but it's not a huge issue.
  • The most painful part of Iterable is the design of templates vs. messages. It can sometimes be a pain to edit a template and have it not reflect down to a message the way you thought it would.
  • I'd love to see a wider range of built-in integrations.
Tim Noetzel profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
  • Way more powerful.
  • MailChimp is much more user-friendly but is limited in function and ability
Jeff O' Neill profile photo

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
  • Have a good transactional system for emails
  • Have a full automated system for all emails, cut out the manual work to be able to strategize
Raja Datta profile photo

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.