What users are saying about
9 Ratings
15 Ratings
9 Ratings
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Score 8.3 out of 101
15 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
No photo available

Iterable

With Iterable, we got the help with our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.
Raja Datta profile photo

Feature Rating Comparison

Email & Online Marketing

AppsFlyer
Iterable
8.2
WYSIWYG email editor
AppsFlyer
Iterable
7.0
Dynamic content
AppsFlyer
Iterable
8.6
Ability to test dynamic content
AppsFlyer
Iterable
8.1
A/B testing
AppsFlyer
Iterable
8.6
Mobile optimization
AppsFlyer
Iterable
8.5
Email deliverability
AppsFlyer
Iterable
8.0
List management
AppsFlyer
Iterable
8.7
Triggered drip sequences
AppsFlyer
Iterable
8.5

Reporting & Analytics

AppsFlyer
Iterable
5.7
Dashboards
AppsFlyer
Iterable
5.8
Standard reports
AppsFlyer
Iterable
5.8
Custom reports
AppsFlyer
Iterable
5.4

Platform & Infrastructure

AppsFlyer
Iterable
8.0
API
AppsFlyer
Iterable
8.3
Role-based workflow & approvals
AppsFlyer
Iterable
8.8
Customizability
AppsFlyer
Iterable
7.1

Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
No photo available
  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta profile photo

Cons

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
No photo available
  • You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
  • Rate limits on the api calls are restricting.
  • Workflows cannot be duplicated across projects.
Evan Reiss profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
I chose Iterable; I liked the UI much better with the daily use. Also, workflow setup was so much better. In Blueshift list management was nearly impossible. Segmentation was much better with Iterable.
Raja Datta profile photo

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • I don't have exact numbers, but the flexibility of Iterable's solution have continued to help us increase ROI for our customer.
  • The negative impacts are mostly restricted to time investments around setup.
Evan Reiss profile photo

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.