Likelihood to Recommend Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
Read full review Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Read full review Pros Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links. Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile. The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with. Read full review It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework. Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts. The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel. Read full review Cons Supports download of only 200K rows of raw data for in-app events Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days Custom reports are limited. Need to download raw data for deeper analysis Cannot look into parameter level events without raw reports Read full review Some of Iterable's user interface in Journey is a little confusing. This is a personal preference. Their image uploading is very basic - but they are working on releasing a new version soon. It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation Read full review Likelihood to Renew AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Read full review Extremely easy to use, deeply integrated into our infrastructure
Read full review Usability Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review Reliability and Availability Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
Read full review Performance The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Read full review Support Rating Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
Read full review I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Read full review Alternatives Considered Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
Read full review The visualization tools in iterable for creating journeys are so much easier to use and adjust than in
Marketo , Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or
Marketo . It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
Read full review Scalability We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
Read full review Return on Investment Allowed us to measure ROI correctly. We couldn't before. Cut our Facebook ad and Google Adwords costs per install almost in half. Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads. Read full review This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI. The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go! Read full review ScreenShots