What users are saying about
15 Ratings
16 Ratings
15 Ratings
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Score 7.9 out of 101
16 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

AppsFlyer

AppsFlyer has been our greatest source of data to identify invalid installs. However, it will need the users to have a good skill of data analysis in order to extract meaningful insights into budgeting and marketing optimization. But apart from that, just for basic data, AppsFlyer is pretty enough to evaluate the performance of mobile app install marketing channel.
No photo available

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

AppsFlyer
Iterable
8.3
WYSIWYG email editor
AppsFlyer
Iterable
7.0
Dynamic content
AppsFlyer
Iterable
8.7
Ability to test dynamic content
AppsFlyer
Iterable
8.1
A/B testing
AppsFlyer
Iterable
8.6
Mobile optimization
AppsFlyer
Iterable
8.6
Email deliverability
AppsFlyer
Iterable
8.0
List management
AppsFlyer
Iterable
8.7
Triggered drip sequences
AppsFlyer
Iterable
8.5

Reporting & Analytics

AppsFlyer
Iterable
5.6
Dashboards
AppsFlyer
Iterable
5.7
Standard reports
AppsFlyer
Iterable
5.7
Custom reports
AppsFlyer
Iterable
5.5

Platform & Infrastructure

AppsFlyer
Iterable
8.0
API
AppsFlyer
Iterable
8.3
Role-based workflow & approvals
AppsFlyer
Iterable
8.8
Customizability
AppsFlyer
Iterable
7.0

Pros

AppsFlyer

  • AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
  • AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
  • AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
  • AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.
Srikanth Bangalore profile photo

Iterable

  • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
  • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
  • Iterable was easy to get started with because of its Segment.com integration.
Tim Noetzel profile photo

Cons

AppsFlyer

  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
Srikanth Bangalore profile photo

Iterable

  • You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
  • Rate limits on the api calls are restricting.
  • Workflows cannot be duplicated across projects.
Evan Reiss profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Iterable

No score
No answers yet
No answers on this topic

Alternatives Considered

AppsFlyer

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo

Iterable

I chose Iterable; I liked the UI much better with the daily use. Also, workflow setup was so much better. In Blueshift list management was nearly impossible. Segmentation was much better with Iterable.
Raja Datta profile photo

Return on Investment

AppsFlyer

  • We're saving lots of money because we can claim for invalid install.
  • We can save budget and allocate to channels with more ROI.
  • For the corporate level, it also provides unlimited subscription.
No photo available

Iterable

  • Positive impact with workflow "cart abandon" emails.
  • Positive impact with the ability to split test emails.
  • Negative impact with Revenue data... not always accurate/tells the whole story.
Jess Davis profile photo

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

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