What users are saying about
16 Ratings
16 Ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

AppsFlyer

If you're in the business of buying traffic for your app, then you need a Mobile Measurement Platform (MMP) like AppsFlyer to measure paid and organic app installs. If you're e-commerce who does not have a supporting app then there's no reason for you to use AppFlyer. In this case, you would most likely use Google Analytics.
No photo available

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

AppsFlyer
Iterable
8.3
WYSIWYG email editor
AppsFlyer
Iterable
7.0
Dynamic content
AppsFlyer
Iterable
8.7
Ability to test dynamic content
AppsFlyer
Iterable
8.2
A/B testing
AppsFlyer
Iterable
8.7
Mobile optimization
AppsFlyer
Iterable
8.7
Email deliverability
AppsFlyer
Iterable
8.0
List management
AppsFlyer
Iterable
8.7
Triggered drip sequences
AppsFlyer
Iterable
8.5

Reporting & Analytics

AppsFlyer
Iterable
5.6
Dashboards
AppsFlyer
Iterable
5.7
Standard reports
AppsFlyer
Iterable
5.7
Custom reports
AppsFlyer
Iterable
5.5

Platform & Infrastructure

AppsFlyer
Iterable
8.0
API
AppsFlyer
Iterable
8.3
Role-based workflow & approvals
AppsFlyer
Iterable
8.8
Customizability
AppsFlyer
Iterable
7.0

Pros

AppsFlyer

  • Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
  • Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
  • Multi touch, exponential, last click, first click attribution models basis our requirement.
  • Short links and smart URL that is mostly used for quick campaigns and product integrations.
No photo available

Iterable

  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta profile photo

Cons

AppsFlyer

  • Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
  • No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
Evan Laird profile photo

Iterable

  • You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
  • Rate limits on the api calls are restricting.
  • Workflows cannot be duplicated across projects.
Evan Reiss profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Iterable

No score
No answers yet
No answers on this topic

Support

AppsFlyer

AppsFlyer 8.5
Based on 2 answers
It's not entirely perfect but does the job done for what you need it for. The majority of the issues are either due to a lack of tech or limited capability of AppsFlyer products and features.
No photo available

Iterable

No score
No answers yet
No answers on this topic

Alternatives Considered

AppsFlyer

Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
No photo available

Iterable

I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer profile photo

Return on Investment

AppsFlyer

  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
No photo available

Iterable

  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill profile photo

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

AppsFlyer
8.2
Iterable
8.5

Likelihood to Renew

AppsFlyer
10.0
Iterable

Support

AppsFlyer
8.5
Iterable

Add comparison