AppsFlyer vs. Roambi (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppsFlyer
Score 8.0 out of 10
N/A
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
$0.06
per conversion
Roambi (discontinued)
Score 7.9 out of 10
N/A
Roambi was a cloud-based solution designed specifically for mobile data consumers, used to create touch-based data visualizations. It was acquired by SAP in 2016 for the SAP Analytics portfolio, and has since been discontinued as a standalone product.
$10
per user per month
Pricing
AppsFlyerRoambi (discontinued)
Editions & Modules
Growth
$0.06
per conversion
Zero
Free Forever
Enterprise
Contact sales team
Starter
$10
per user per month
Business
$39
per user per month
Enterprise
$59
per user per month
Offerings
Pricing Offerings
AppsFlyerRoambi (discontinued)
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppsFlyerRoambi (discontinued)
Top Pros
Top Cons
Features
AppsFlyerRoambi (discontinued)
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
AppsFlyer
-
Ratings
Roambi (discontinued)
9.0
1 Ratings
7% above category average
Publish to Web00 Ratings9.01 Ratings
Best Alternatives
AppsFlyerRoambi (discontinued)
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Mathematica
Mathematica
Score 8.3 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppsFlyerRoambi (discontinued)
Likelihood to Recommend
9.7
(44 ratings)
8.0
(11 ratings)
Likelihood to Renew
10.0
(1 ratings)
6.8
(10 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
6.0
(3 ratings)
-
(0 ratings)
User Testimonials
AppsFlyerRoambi (discontinued)
Likelihood to Recommend
AppsFlyer
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
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Discontinued Products
Getting Roambi up to speed in your company certainly is a quick win. After just a few days, several of our reports were mobilized, interactive and automatically updated. Building Roambi reports is not hard to do; the intuitive interface allows virtually any type of user to create his or her own reports.
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Pros
AppsFlyer
  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
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Discontinued Products
  • Report templates that are easy to learn, use, update and maintain.
  • Great looking reports that stay up-to-date with what Apple is producing. When Apple rolled out the new look and feel to their iOS7 release, Roambi created a brand new set of reports within two weeks to go along with the iOS7 changes.
  • Seamless integration with our existing BI environment, SAP Business Objects XI, 3.1. This drastically reduced the time from purchase to client-ready roll out from months to weeks.
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Cons
AppsFlyer
  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
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Discontinued Products
  • cardex type of presentation is already innovated in roambi in 2012, even iOS safari browser idea was created from this cardex style
  • blink view is only available for sap and ms sql
  • roambi publisher is very user-friendly and understandable for non technical person as well
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Likelihood to Renew
AppsFlyer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
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Discontinued Products
I would definitely use Roambi again because of its ease-of-use, but its lack of customization ability makes it difficult to recommend to businesses as business needs are always changing. People are picky, and on the Roambi project, we were not able to fully live up to the customer's expectations, limited by Roambi's preset limitations.
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Usability
AppsFlyer
No answers on this topic
Discontinued Products
VERY easy to use. Only limited by how the graphs and data is initially set up.
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Support Rating
AppsFlyer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
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Discontinued Products
No answers on this topic
Alternatives Considered
AppsFlyer
Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
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Discontinued Products
We have compared Roambi against Business Objects, Reporting Services (on tablet) and Cubeware Cockpit. All those solutions lack in support of touch capabilities and responsiveness. Roambi "feels" just right. There is no training required and users love to explore the application. Compared to Roambi all other solutions feel very technical and hard to understand.
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Return on Investment
AppsFlyer
  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
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Discontinued Products
  • Increased insights on customer success metrics (using a Layers report).
  • Higher motivation of employees, better communication towards employees, tighter bonds with the company - because of Roambi Flow. Periodic Flow magazines with analytic capabilities are sent out to the employees, as we value frequent and meaningful contact - both ways.
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ScreenShots

AppsFlyer Screenshots

Screenshot of Custom dashboard.Screenshot of Engagement and retention dashboard.