What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
54 Ratings

AppsFlyer

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
54 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

AppsFlyer

1. When it comes to improve retention of your app users, the kind of data and integration we get using AppsFlyer makes it look very simple as the analysis becomes super easy.2. If you are not focused much on post install events, AppsFlyer is not recommended as the most cost effective tool.
Rohit Asesh | TrustRadius Reviewer

Flurry, from Verizon Media

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Stephen Jaynes | TrustRadius Reviewer

Pros

AppsFlyer

  • Very visual (graphs, charts, etc.).
  • Excellent and fast support.
  • Great customer success managers that think with you to improve your attribution.
  • Amazing insights in reports and yearly index they push out.
  • Great events (has to be said as well).
  • A good variety of tools to not let any install slip through the cracks.
Michael Jessen | TrustRadius Reviewer

Flurry, from Verizon Media

  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
Anonymous | TrustRadius Reviewer

Cons

AppsFlyer

  • Raw data report download: being able to select which metrics to download and not the entire file, which normally is super heavy.
  • Retargeting attribution: how to consider both install and retargeting attribution at the same report.
  • Google ads granular data: being able to track ad group and ad level data from Google Ads on Apsflyer, as it is possible for Facebook Ads.
Anonymous | TrustRadius Reviewer

Flurry, from Verizon Media

  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Tsahi Tal | TrustRadius Reviewer

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore | TrustRadius Reviewer

Flurry, from Verizon Media

Flurry, from Verizon Media 3.7
Based on 5 answers
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Kiran Naiga | TrustRadius Reviewer

Support Rating

AppsFlyer

AppsFlyer 7.2
Based on 4 answers
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
Anonymous | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Alternatives Considered

AppsFlyer

It's a one-stop solution for all our problems. Now we can focus on growing our apps and business. We are able to scale our business by managing our team bandwidth. The advance features like real-time data, and full-featured raw data reports are very helpful and time-saving. It is our source of truth and highly recommended.
Shubham Pareek | TrustRadius Reviewer

Flurry, from Verizon Media

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal | TrustRadius Reviewer

Return on Investment

AppsFlyer

  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
Evan Laird | TrustRadius Reviewer

Flurry, from Verizon Media

  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Stephen Jaynes | TrustRadius Reviewer

Screenshots

Flurry, from Verizon Media

Pricing Details

AppsFlyer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* Less than 1000 installs

Flurry, from Verizon Media

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison