Apptentive vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apptentive
Score 8.0 out of 10
N/A
Apptentive allows companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Their mobile customer feedback solution helps brands manage their brand reputation, prioritize product roadmaps, and measure customer experience down to individual customer IDs. With event-based targeting, brands can ask the right customers the right question at the right time, driving response rates higher than web and email. Apptentive’s ability to connect…N/A
Emarsys
Score 7.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
ApptentiveEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ApptentiveEmarsys
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
ApptentiveEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apptentive
-
Ratings
Emarsys
6.6
8 Ratings
16% below category average
WYSIWYG email editor00 Ratings7.06 Ratings
Dynamic content00 Ratings8.06 Ratings
Ability to test dynamic content00 Ratings4.17 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings7.17 Ratings
Mobile optimization00 Ratings6.17 Ratings
Email deliverability reporting00 Ratings6.58 Ratings
List management00 Ratings4.68 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apptentive
-
Ratings
Emarsys
6.5
5 Ratings
17% below category average
Lead nurturing automation00 Ratings6.15 Ratings
Lead scoring and grading00 Ratings7.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apptentive
-
Ratings
Emarsys
6.9
8 Ratings
8% below category average
Dashboards00 Ratings7.58 Ratings
Standard reports00 Ratings7.08 Ratings
Custom reports00 Ratings6.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Apptentive
-
Ratings
Emarsys
6.8
7 Ratings
11% below category average
API00 Ratings6.57 Ratings
Role-based workflow & approvals00 Ratings6.14 Ratings
Customizability00 Ratings5.57 Ratings
Integration with Salesforce.com00 Ratings7.14 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
ApptentiveEmarsys
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Score 9.3 out of 10
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Score 9.5 out of 10
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Score 9.3 out of 10
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User Ratings
ApptentiveEmarsys
Likelihood to Recommend
8.0
(2 ratings)
7.4
(11 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
ApptentiveEmarsys
Likelihood to Recommend
Apptentive
Apptentive is well suited for getting more feedback from mobile app users. It has all the tools to ask the right questions at the right time. It's less appropriate for simply an app metrics solution. While it provides metrics other mobile platforms would be better at compiling the correct metrics needed for insights.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Apptentive
  • Push notifications for app store reviews.
  • Targeted interactions based on in-app events.
  • Easy in-app messaging service for direct access to our support team.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Apptentive
  • Apptentive's metrics aren't as customizable as we would like but what it does measure it does a good job at.
  • Managing multiple apps (iOS and Android) can make for extra work because you're duplicating work on Notes and Events.
  • Finding the right way to interact can take multiple tests, surfacing best practices across the industry would be a help.
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SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
Apptentive
No answers on this topic
SAP
We have no intention of changing Emarsys
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Alternatives Considered
Apptentive
We thought about Firebase, but we ultimately selected Apptentive because it is brand-agnostic. Using a Google app for an iOS application could have proved disastrous if the support for iOS had been lost down the line.
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SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
Apptentive
  • Apptentive has helped us increase our app store ratings which results in better listings in search results, etc.
  • Apptentive has helped give us better insights from our users.
  • Apptentive has helped us better manage emergencies that we can address without an App Store update now.
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SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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ScreenShots

Apptentive Screenshots

Screenshot of Sentiment and Topic Analysis - The Apptentive dashboard provides key insights into who customers are, what they care about, and how to communicate with them. Apptentive works from day one using machine learning and semantic analysis to bubble up key trends, so the user can stop guessing what customers want and recognize issues not readily seen.Screenshot of The Love Dialog shows how customers feel about a brand and mobile experience by asking one simple question, ‘Do you love our company?’. The Love Dialog allows users to track and analyze customer sentiment over time, and by app version.Screenshot of Apptentive’s Surveys can be changed without updating the app. Collect quantitative data and qualitative information with a tap. Optimized for mobile with in-depth targeting, gather thousands of responses to make faster data-driven decisions.