What users are saying about

Custora

1 Ratings

Apptha Marketplace

3 Ratings
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Score 7.9 out of 101

Custora

1 Ratings
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Score 9 out of 101

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Likelihood to Recommend

Apptha Marketplace

Apptha Marketplace has some good features, like data input through photos (happens quickly as well), but the interface on the website makes the process more confusing than it needs to be.
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Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
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Feature Rating Comparison

Sales Force Automation

Apptha Marketplace
Custora
8.5
Customer data management / contact management
Apptha Marketplace
Custora
9.0
Workflow management
Apptha Marketplace
Custora
8.0
Territory management
Apptha Marketplace
Custora
8.0
Integration with email client (e.g., Outlook or Gmail)
Apptha Marketplace
Custora
9.0

Customization

Apptha Marketplace
Custora
9.0
Custom fields
Apptha Marketplace
Custora
9.0
Custom objects
Apptha Marketplace
Custora
9.0
API for custom integration
Apptha Marketplace
Custora
9.0

Integrations with 3rd-party Software

Apptha Marketplace
Custora
9.0
Marketing automation
Apptha Marketplace
Custora
9.0

Pros

  • Categorizes users well.
  • Cool software and interface for inputting documents (business cards).
No photo available
  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
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Cons

  • The connection between the contact and "opportunity" is vague and difficult to initially understand. Perhaps each contact should simply have a comprehensive list called "measurable actions" which includes all calls, emails, voicemails, conversations, etc. to be cataloged.
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  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
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Alternatives Considered

No answers on this topic
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
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Return on Investment

No answers on this topic
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
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Pricing Details

Apptha Marketplace

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Custora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details