Apptha Marketplace vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apptha Marketplace
Score 7.1 out of 10
Enterprise companies (1,001+ employees)
The Apptha Marketplace script is developed on the Magento platform, which the admin/marketplace owner rents to vendors. Vendors use that platform to sell their products to customers who visit their marketplace. For every successful transaction, the admin receives a commission.N/A
Optimizely Customized Commerce
Score 8.7 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
Apptha MarketplaceOptimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Apptha MarketplaceOptimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Apptha MarketplaceOptimizely Customized Commerce
Top Pros
Top Cons
Features
Apptha MarketplaceOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Apptha Marketplace
-
Ratings
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings00 Ratings8.525 Ratings
Product management00 Ratings4.825 Ratings
Bulk product upload00 Ratings8.721 Ratings
Branding00 Ratings5.223 Ratings
Mobile storefront00 Ratings7.020 Ratings
Product variations00 Ratings7.021 Ratings
Website integration00 Ratings8.724 Ratings
Visual customization00 Ratings8.623 Ratings
CMS00 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Apptha Marketplace
-
Ratings
Optimizely Customized Commerce
8.6
19 Ratings
13% above category average
Abandoned cart recovery00 Ratings8.615 Ratings
Checkout user experience00 Ratings8.619 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Apptha Marketplace
-
Ratings
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security00 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Apptha Marketplace
-
Ratings
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts00 Ratings8.421 Ratings
Personalized recommendations00 Ratings8.421 Ratings
SEO00 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Apptha Marketplace
-
Ratings
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Multi-site management00 Ratings8.620 Ratings
Order processing00 Ratings8.819 Ratings
Inventory management00 Ratings8.815 Ratings
Shipping00 Ratings8.716 Ratings
Custom functionality00 Ratings5.723 Ratings
Best Alternatives
Apptha MarketplaceOptimizely Customized Commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apptha MarketplaceOptimizely Customized Commerce
Likelihood to Recommend
5.0
(1 ratings)
8.6
(26 ratings)
Likelihood to Renew
-
(0 ratings)
4.6
(2 ratings)
Usability
-
(0 ratings)
7.3
(7 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Apptha MarketplaceOptimizely Customized Commerce
Likelihood to Recommend
Apptha
Apptha Marketplace has some good features, like data input through photos (happens quickly as well), but the interface on the website makes the process more confusing than it needs to be.
Read full review
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
Apptha
  • Categorizes users well.
  • Cool software and interface for inputting documents (business cards).
Read full review
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
Read full review
Cons
Apptha
  • The connection between the contact and "opportunity" is vague and difficult to initially understand. Perhaps each contact should simply have a comprehensive list called "measurable actions" which includes all calls, emails, voicemails, conversations, etc. to be cataloged.
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Apptha
No answers on this topic
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
Apptha
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Apptha
No answers on this topic
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
Apptha
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Apptha
No answers on this topic
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
Apptha
No answers on this topic
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
Read full review
ScreenShots

Apptha Marketplace Screenshots

Screenshot of Apptha Marketplace Super Store ThemeScreenshot of Apptha Marketplace FeaturesScreenshot of Apptha Category

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization