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HubSpot

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Score 8 out of 101

HubSpot

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Top Rated
1341 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Apptivo

(UPDATE: Please note that my review was for the Version 5 of their apps. They have recently updated 2 of their main apps to V6 which show a lot of improvements. The sad thing however is that many of their 40+ apps never even made to V5 let alone V6. V5 to V6 has taken over a year and only the core apps are getting attention.)

As it stands Apptivo is only useful for one person or sole trader type entities. If your business wants to use all the apps and works internationally then Apptivo will create headaches and frustration rather than increasing productivity. They may solve many of the 100+ items we provided them with free of charge in an upcoming release, but we left with a bad taste in our mouth. Countless hours lost in our business while we acted as bug finders for Apptivo while paying for the product.
No photo available

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Sales Force Automation

Apptivo
4.7
HubSpot
Customer data management / contact management
Apptivo
8.7
HubSpot
Workflow management
Apptivo
6.8
HubSpot
Territory management
Apptivo
4.5
HubSpot
Opportunity management
Apptivo
4.5
HubSpot
Integration with email client (e.g., Outlook or Gmail)
Apptivo
6.0
HubSpot
Quote & order management
Apptivo
1.0
HubSpot
Interaction tracking
Apptivo
1.8
HubSpot
Channel / partner relationship management
Apptivo
4.5
HubSpot

Customer Service & Support

Apptivo
5.7
HubSpot
Case management
Apptivo
7.7
HubSpot
Help desk management
Apptivo
3.6
HubSpot

Marketing Automation

Apptivo
4.5
HubSpot
Lead management
Apptivo
4.5
HubSpot
Email marketing
Apptivo
4.5
HubSpot

CRM Project Management

Apptivo
7.3
HubSpot
Task management
Apptivo
8.7
HubSpot
Billing and invoicing management
Apptivo
4.5
HubSpot
Reporting
Apptivo
8.7
HubSpot

Customization

Apptivo
6.4
HubSpot
Custom fields
Apptivo
6.4
HubSpot
Custom objects
Apptivo
6.4
HubSpot

Security

Apptivo
9.8
HubSpot
Single sign-on capability
Apptivo
9.9
HubSpot
Role-based user permissions
Apptivo
9.7
HubSpot

Platform

Apptivo
9.7
HubSpot
Mobile access
Apptivo
9.7
HubSpot

Email & Online Marketing

Apptivo
HubSpot
8.6
WYSIWYG email editor
Apptivo
HubSpot
8.1
Dynamic content
Apptivo
HubSpot
8.5
Ability to test dynamic content
Apptivo
HubSpot
8.5
Landing pages
Apptivo
HubSpot
8.8
A/B testing
Apptivo
HubSpot
8.7
Mobile optimization
Apptivo
HubSpot
8.7
Email deliverability
Apptivo
HubSpot
8.6
List management
Apptivo
HubSpot
8.8
Triggered drip sequences
Apptivo
HubSpot
9.0

Lead Management

Apptivo
HubSpot
8.6
Lead nurturing
Apptivo
HubSpot
9.0
Lead scoring and grading
Apptivo
HubSpot
8.4
Data quality management
Apptivo
HubSpot
8.2
Automated sales alerts and tasks
Apptivo
HubSpot
8.6

Campaign Management

Apptivo
HubSpot
8.1
Calendaring
Apptivo
HubSpot
7.8
Event/webinar marketing
Apptivo
HubSpot
8.3

Social Media Marketing

Apptivo
HubSpot
8.8
Social sharing and campaigns
Apptivo
HubSpot
8.8
Social profile integration
Apptivo
HubSpot
8.7

Reporting & Analytics

Apptivo
HubSpot
8.0
Dashboards
Apptivo
HubSpot
8.4
Standard reports
Apptivo
HubSpot
8.0
Custom reports
Apptivo
HubSpot
7.8

Platform & Infrastructure

Apptivo
HubSpot
8.5
API
Apptivo
HubSpot
8.5
Role-based workflow & approvals
Apptivo
HubSpot
8.5
Customizability
Apptivo
HubSpot
7.7
Integration with Salesforce.com
Apptivo
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Apptivo
HubSpot
8.6
Integration with SugarCRM
Apptivo
HubSpot
9.0

Pros

  • Built in support for new users.
  • Basic crm works...just dont expect it do anything well beyond the basic.
  • Price.
  • Google Apps integration is better than a lot of the competition who charge and anwful lot more.
  • They are open to and try adapt quickly based on customer feedback.
No photo available
  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
Dan Briscoe profile photo

Cons

  • Homescreen claims to be the center of the application however the sub sections are mostly flawed or do not function as one would expect.
  • The built in email client kinda works but depending on which section of the app you are in the default font will be different from your signature. Also you cannot add a cell phone to staff signatures. I asked about this for months. It was never fixed. When will CRM companies learn that email is STILL the center of many business. It is unacceptable to have different fonts in the same mail and signatures that change from client to client.
  • They frequently messed up our contact data.
  • Multi currency exists on invoices but not on other apps.
  • Fragmentation with their apps....some apps are still on version 3 some on 4 and some on version 5. This means you are forced to deal with 2 or more different user interfaces within the same app.
  • No consistency between the apps.
  • Often there is little or no integration between the apps inside Apptivo.
No photo available
  • Live chat system needs to evolve
  • The COS design system requires at least a rudimentary knowledge of HTML & CSS
Chris Knowles profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

Apptivo2.7
Based on 1 answer
Our uses kept running into bugs that stopped them from doing simple things like creating a contact or selecting an item from a custom drop list which is required to save the contact or item. This of course is after time was spent filling out all the previous data which gets lost when you cannot complete the form. This is just one example of many.
No photo available
HubSpot9.5
Based on 96 answers
It's very intuitive. Once you put in the time to learn how to use it, you're going to fall in love. It's so great and ever-evolving, so make sure you stay up-to-date with their improvements and launches!
Kate Beebe profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
Support is very responsive and knowledgable. In addition our account representative is very accessible and key member of our overall support team provided by HubSpot. Our issues are addressed quickly and are always resolved.
Rob Anchondo profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.6
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

Apptivo3.6
Based on 1 answer
If you are starting a business and want a free app or nearly free app that can grow with you....then apptivo could be for you. However if you grow faster than them then you will be quickly seeking alternatives
No photo available
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

Sellsy is the app that comes closest in terms of feature set. It is a lot more expensive but even with its flaws and terrible Google integration is still is a measurably better product in terms of taking care of your business. Unfortunately for Apptivo it tries to do everything with its 40+ apps but not one of those apps succeed in being great when compared to the competition. The competition in all cases are much more expensive than Apptivo but it is a case of you get what you pay for.

Solve360 is probably the best Google integrated crm product on the market today however it is not a business management platform. Work[etc] is another great platform with excellent Google integration but doesn't do stock management or multi-currency. Also way over-priced!
No photo available
Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.
Chris Knowles profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • It cost us money.
  • We lost a few hundred man hours on this. We stuck with them for a while based upon the promises received and the excellent speed at which support would reply to concerns. However fixes to the big issues still have not arrived a year later.
No photo available
  • Increased lead conversion
  • Greater opportunities from organic leads
  • Increased efficiency with the automation abilities
Brianna Stauffer profile photo

Pricing Details

Apptivo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Apptivo Editions & Modules
Apptivo
Edition
Starter
Free1
Premium
$101
Ultimate
$251
Enterprise
N/A
1. Per User per Month
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details