What users are saying about

Aprimo

18 Ratings

Drupal

Top Rated
273 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

Drupal

Top Rated
273 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Drupal

Drupal is great for a company of any size. It can support incredibly large companies or small ones. It was incredibly easy to install and supports many different resource assets that have been instrumental in growing our existing brands as well as the new ones we continue to acquire. Drupal also has the ability to create many different user roles so that we never have to worry about someone having access to something they should not have. Though this is not something new to Drupal, we have recently integrated it with Google Analytics and are finally leveraging this integration to its full potential.
No photo available

Feature Rating Comparison

Security

Aprimo
Drupal
9.1
Role-based user permissions
Aprimo
Drupal
9.1

Platform & Infrastructure

Aprimo
Drupal
8.2
API
Aprimo
Drupal
8.5
Internationalization / multi-language
Aprimo
Drupal
7.9

Web Content Creation

Aprimo
Drupal
7.7
WYSIWYG editor
Aprimo
Drupal
7.7
Code quality / cleanliness
Aprimo
Drupal
7.5
Admin section
Aprimo
Drupal
8.2
Page templates
Aprimo
Drupal
7.4
Library of website themes
Aprimo
Drupal
6.8
Mobile optimization / responsive design
Aprimo
Drupal
8.2
Publishing workflow
Aprimo
Drupal
8.4
Form generator
Aprimo
Drupal
7.7

Web Content Management

Aprimo
Drupal
8.2
Content taxonomy
Aprimo
Drupal
8.1
SEO support
Aprimo
Drupal
8.0
Bulk management
Aprimo
Drupal
7.9
Availability / breadth of extensions
Aprimo
Drupal
8.4
Community / comment management
Aprimo
Drupal
8.6

Pros

  • If you want a program that lays out step by step processes this is the program for you. Of course you have to list all these before entering them, and hopefully the program lays things out exactly right.
  • It can allow you to see what projects you are working on, if you have the opportunity to get them into the system.
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  • The Drupal core ships with a granular, field level content construction toolset. The very popular views module is now part of the core Drupal CMS and enables the creation of complex content types, it's way more than a blogging tool.
  • Drupal is especially adept at integration with enterprise grade CRM and ERP systems. Because all of the data in Drupal is naturally available for mapping at the field level, there is a ready environment for connecting to restful API systems.
  • Drupal scales exceptionally well with multisite and multiuser environments. Large universities can standardize on a common codebase of Drupal and then roll it out to the entire campus. Individual colleges can customize their themes and content but do not need to worry about figuring out their own module stack.
Shane Sevo profile photo

Cons

  • As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
  • The UI is pretty bare bones. It doesn't turn on marketing users.
  • The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.
Michael Higgins profile photo
  • There are not many areas where Drupal needs improvement that haven't been already address in Drupal 8. However there is one feature I want to mention that could have been implemented better -- the Forum (or discussion board). Although with a few contrib modules and a little of custom code the forum functionality in Drupal can be fine tuned to be almost as powerful as Google Groups, it requires a lot of effort to make it work as expected.
  • Out of the box theme in Drupal does not look professional enough. Most of developers will want to replace it with something else. Thankfully there are hundreds of free themes available for Drupal for free, and many more can be purchased online.
Armen Danielyan, PMP profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Ricardo Camargo profile photo
Drupal8.2
Based on 18 answers
I have not found a better solution to common CMS goals than Drupal. Not only am I actively pressuring a drive to use Drupal more (and WordPress less), I would likely look for another position if our use of Drupal were not to increase. Having long overcome the initial learning curve, this is an incredibly cost-effective method to develop websites necessary to accomplish a variety of business goals.
Michael Sypes profile photo

Usability

Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo
Drupal9.7
Based on 9 answers
Once you've learned how to use it Drupal is a very logically consistent framework for building and maintaining a robust website. The trick is getting to the point where your understanding of the system is full and correct so that you can use it properly and take advantage of all it offers.
Michael Sypes profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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Drupal9.7
Based on 3 answers
I have had few issues with keeping a Drupal system up and running. When there have been issues, they've been errors in how I went about implementing a change.
Michael Sypes profile photo

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
Drupal8.9
Based on 2 answers
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Michael Sypes profile photo

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Drupal5.0
Based on 4 answers
Because you have different ways to get free support.
Ruben Teijeiro (rteijeiro) profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
Drupal8.0
Based on 1 answer
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Eric Batson profile photo

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
Drupal6.0
Based on 2 answers
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Eric Batson profile photo

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Drupal5.1
Based on 4 answers
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Michael Sypes profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Drupal cannot really compare to Joomla. Joomla is also a free CMS, is faster to set up, is faster to load for visitors, is easier to maintain, and the extensions are much more reliable - even the free ones.Drupal and WordPress are very different, as Drupal has the power to be much more complex than WordPress, and is organized better than WordPress, but WordPress plugins are more reliable.The only reason I used Drupal was to gain experience using it and because a client already had a site built using it. I don't recommend it, and would only work with it if I had to.
Jennifer de Spain profile photo

Scalability

No score
No answers yet
No answers on this topic
Drupal8.0
Based on 2 answers
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Michael Sypes profile photo

Return on Investment

  • Internal tool once implemented so save on external design fees
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  • We have been able to move away from a 3rd party room reservation system that had page load times of 2+ minutes. Our system in Drupal is typically under 3-4 seconds for creating reservations and has greatly enhanced our ability to quickly service our customers in person and via the call center.
  • Our library catalog now offers our customers a predictive search engine, like Google, that was never an option with our old catalog. This has greatly enhanced the efficiency of catalog searches and allows customers to quickly identify whether or not we carry a particular title or author.
  • We are able to involve all of our staff in the creation of content that is specific to their individual departments. The granular control that Drupal provides makes content management a breeze. With 50+ contributors that are all "locked down" to their specific areas of the site, we never have to worry about having fresh content or continually updating pages within the IT Department. This has allowed the development team to focus efforts on site enhancements rather than making basic content edits.
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Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Drupal

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details