What users are saying about
18 Ratings

Drupal

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Top Rated
294 Ratings
18 Ratings
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Score 6.6 out of 101

Drupal

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Top Rated
294 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Aprimo

Consider availability of experienced admins in advance because you're basically teaching yourself. Consider if you can make do with the 'lighter' application which will be easier for admins and end users to do.
Michael Higgins profile photo

Drupal

It is great if you're a medium to large-scale operation that is heavily reliant on always having fresh content deployed to your web properties. It is particularly great if you need to localize your website in different countries (landing pages, languages, etc). It can save you a lot of time that would otherwise be spent maintaining separate websites, and deploying often redundant content to the different websites. Every human touchpoint has the potential for error.It is not great if you just need a static website, and you aren't deploying more than just a simple blog. It's not great if you don't have senior-level developers to maintain the site. If you're the type of company that needs your website to be "done" then you've come to the wrong place. A Drupal 8 website is itself a living organism that requires an ongoing commitment.
Kyle Reichelt profile photo

Feature Rating Comparison

Security

Aprimo
Drupal
8.8
Role-based user permissions
Aprimo
Drupal
8.8

Platform & Infrastructure

Aprimo
Drupal
8.3
API
Aprimo
Drupal
8.4
Internationalization / multi-language
Aprimo
Drupal
8.2

Web Content Creation

Aprimo
Drupal
7.8
WYSIWYG editor
Aprimo
Drupal
7.8
Code quality / cleanliness
Aprimo
Drupal
7.9
Admin section
Aprimo
Drupal
8.3
Page templates
Aprimo
Drupal
7.8
Library of website themes
Aprimo
Drupal
6.3
Mobile optimization / responsive design
Aprimo
Drupal
8.4
Publishing workflow
Aprimo
Drupal
8.4
Form generator
Aprimo
Drupal
7.5

Web Content Management

Aprimo
Drupal
8.1
Content taxonomy
Aprimo
Drupal
8.0
SEO support
Aprimo
Drupal
8.0
Bulk management
Aprimo
Drupal
8.0
Availability / breadth of extensions
Aprimo
Drupal
8.2
Community / comment management
Aprimo
Drupal
8.4

Pros

  • The strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure.
  • The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible
  • The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution
Michael Higgins profile photo
  • The Drupal core ships with a granular, field level content construction toolset. The very popular views module is now part of the core Drupal CMS and enables the creation of complex content types, it's way more than a blogging tool.
  • Drupal is especially adept at integration with enterprise grade CRM and ERP systems. Because all of the data in Drupal is naturally available for mapping at the field level, there is a ready environment for connecting to restful API systems.
  • Drupal scales exceptionally well with multisite and multiuser environments. Large universities can standardize on a common codebase of Drupal and then roll it out to the entire campus. Individual colleges can customize their themes and content but do not need to worry about figuring out their own module stack.
Shane Sevo profile photo

Cons

  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Ricardo Camargo profile photo
  • Theming. Drupal as a system is well engineered, however the number and quality of the out-of-the-box themes (In comparison to Wordpress) is smaller and lower-quality than I'd like.
  • Learning Curve. Drupal education on use is a necessity when training new users, it isn't as intuitive as it could be and can often be a barrier to entry.
Michael Robbe profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Adrienne Spohr profile photo
Drupal8.2
Based on 18 answers
I have not found a better solution to common CMS goals than Drupal. Not only am I actively pressuring a drive to use Drupal more (and WordPress less), I would likely look for another position if our use of Drupal were not to increase. Having long overcome the initial learning curve, this is an incredibly cost-effective method to develop websites necessary to accomplish a variety of business goals.
Michael Sypes profile photo

Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
No photo available
Drupal9.8
Based on 9 answers
For the most part Drupal is very easy to use and has a fairly simple interface. Once you've worked in Drupal for a few months I would imagine that it's very easy for most people to pick up. I've been using Drupal for about 5 years now and everything is simple to me now.
Billy Barker profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Drupal9.7
Based on 3 answers
I have had few issues with keeping a Drupal system up and running. When there have been issues, they've been errors in how I went about implementing a change.
Michael Sypes profile photo

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
Drupal8.9
Based on 2 answers
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Michael Sypes profile photo

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Drupal5.0
Based on 4 answers
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
Michael Sypes profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
Drupal8.0
Based on 1 answer
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Eric Batson profile photo

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
Drupal6.0
Based on 2 answers
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Eric Batson profile photo

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Drupal5.1
Based on 4 answers
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Michael Sypes profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
I've used Squarespace and WordPress for other businesses, and Drupal was honestly selected due to cost. It does a good job of scaling across our organization - and many units have benefited from having a space to provide content. Squarespace is more modern, and WordPress may be easier to use - but Drupal works.
Matthew Deakyne profile photo

Scalability

No score
No answers yet
No answers on this topic
Drupal8.0
Based on 2 answers
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Michael Sypes profile photo

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • It has had a positive impact on out development process by reducing and simplifying it significantly.
  • Drupal provides very easy editing so its had a positive effect on our publishing process.
  • Drupal hosted on AWS is very fast and this has had provided a positive user experience.
Brian Nizinsky profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Drupal

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details