What users are saying about
18 Ratings
1 Ratings
18 Ratings
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Score 6.6 out of 101
1 Ratings
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Score 9 out of 101

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Likelihood to Recommend

Aprimo

  • Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by ID
  • I have found other software products like Eloqua easier/better for email build/send
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Flight

Flight is perfectly set up for situations where you would like to hold your entire library of digital assets to have everything in one place but set up custom portals for specific areas of the brand or for client use to allow them only a certain portion of your asset library. If you have multiple terabytes of assets it may get a little speedy paying for more storage
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Pros

  • Enhanced Collaboration to support communication and execution
  • Streamlined data entry for ease of use
  • Greater visibility into Marketing initiatives
  • Rich visuals
Kishore Rachapudi profile photo
  • The user experience is very intuitive and navigating to find what you need takes seconds.
  • Custom branding and narrowed portal experiences are game changers for our company.
  • The ease of user setup and navigation from day one is no match to our previous solution.
Jeff Williamson profile photo

Cons

  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
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  • There is very little to complain about when using Flight. I would like to see a more robust brand opener page after sign in much like is seen on the custom portal landing pages.
Jeff Williamson profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
I understand that there are other aspects of the program that our organization was hoping to utilize, once we got past the initial usage, but we hav not moved in that direction yet.
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Usability

Aprimo3.7
Based on 4 answers
very hard to work with.
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Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Flight had the right combination of features our company was looking for at price that couldn't be beat by the other companies that we were considering for implementation. Once Flight came into the picture with our search we realized we had found a winner. The implementation and customer service has been impeccable with helping us on board.
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Return on Investment

  • Internal tool once implemented so save on external design fees
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  • We are already seeing improved usage of this tool compared to our last due to the clean user interface and speed at which you can find and download the assets you.
  • With our previous outdated tool, we were paying double what we now pay for Flight. In my estimation, this platform is at least twice as good as what we were using before. With those two things considered we are definitely coming out ahead.
Jeff Williamson profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Flight

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details