Likelihood to Recommend I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Read full review Pros Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams. Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations. DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas. Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support. Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets. Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool. The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis. Read full review Cons Customer support is slow to resolve system issues Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services The consumer-facing UI does not have all of the functionality that is required Training videos are out of date or purport functionality that does not exist Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Integrate the marketing department closer to the other companies departments output. Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements. We think it can get even closer to SAP Marketing Cloud at less investments and more ROI. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Likelihood to Renew While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
Read full review Usability Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Easy to use and allows you to track just about anything that's important to your business
Read full review Reliability and Availability We have not yet experienced any downtime
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Performance We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster. They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Support Rating Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
In-Person Training Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Online Training It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Implementation Rating We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy. Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management. I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Alternatives Considered Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical. We evaluated Epsilon, but they were too expensive and don’t compete on price. We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way. We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
We have just used
Bynder for some time but when we compared its performance with Uptempo we instantly knew it was superior in most of the aspects. It had better data analysis accurate reports and helped us track and manage our budget, so overall we were really happy with Uptempo.
Read full review Return on Investment The stream-lined content process with agency partners who have access to our Aprimo client. In app creative review and redlining makes changes easy for client and agency. Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool. Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them. We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization. Read full review ScreenShots