What users are saying about
18 Ratings

HubSpot

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Top Rated
1341 Ratings
18 Ratings
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Score 6.6 out of 101

HubSpot

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Top Rated
1341 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Fes Askari profile photo

Feature Rating Comparison

Email & Online Marketing

Aprimo
HubSpot
8.6
WYSIWYG email editor
Aprimo
HubSpot
8.1
Dynamic content
Aprimo
HubSpot
8.5
Ability to test dynamic content
Aprimo
HubSpot
8.5
Landing pages
Aprimo
HubSpot
8.8
A/B testing
Aprimo
HubSpot
8.7
Mobile optimization
Aprimo
HubSpot
8.7
Email deliverability
Aprimo
HubSpot
8.6
List management
Aprimo
HubSpot
8.8
Triggered drip sequences
Aprimo
HubSpot
9.0

Lead Management

Aprimo
HubSpot
8.6
Lead nurturing
Aprimo
HubSpot
9.0
Lead scoring and grading
Aprimo
HubSpot
8.4
Data quality management
Aprimo
HubSpot
8.2
Automated sales alerts and tasks
Aprimo
HubSpot
8.6

Campaign Management

Aprimo
HubSpot
8.1
Calendaring
Aprimo
HubSpot
7.8
Event/webinar marketing
Aprimo
HubSpot
8.3

Social Media Marketing

Aprimo
HubSpot
8.8
Social sharing and campaigns
Aprimo
HubSpot
8.9
Social profile integration
Aprimo
HubSpot
8.7

Reporting & Analytics

Aprimo
HubSpot
8.0
Dashboards
Aprimo
HubSpot
8.4
Standard reports
Aprimo
HubSpot
8.0
Custom reports
Aprimo
HubSpot
7.8

Platform & Infrastructure

Aprimo
HubSpot
8.5
API
Aprimo
HubSpot
8.5
Role-based workflow & approvals
Aprimo
HubSpot
8.5
Customizability
Aprimo
HubSpot
7.7
Integration with Salesforce.com
Aprimo
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Aprimo
HubSpot
8.6
Integration with SugarCRM
Aprimo
HubSpot
9.0

Pros

  • Enables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
  • Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
  • Interface is easy to navigate, with an ability to customize based on your usage needs.
Adrienne Spohr profile photo
  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
Dan Briscoe profile photo

Cons

  • Marketing Calendar
  • Aprimo Integration services
  • Aprimo Configuration Mover
  • More transparency on technical and funcitonal specifications
Kishore Rachapudi profile photo
  • CRM needs work still, especially with smaller deals in mind.
Sara Larsen profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo
HubSpot9.4
Based on 370 answers
We have been using HubSpot since April 2014. We are very satisfied with HubSpot and we plan on using it forever. It has helped us become more efficient with our online marketing, increase our website traffic and our website leads. HubSpot is Inbound Marketing at its best; it is a wonderful tool and I recommend it.
Sébastien Tremblay profile photo

Usability

Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo
HubSpot9.5
Based on 96 answers
Hubspot's tools typically walk you through everything step by step so you don't get lost or confused and offers a lot of help topics to help you.
Erin Harris profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
HubSpot9.0
Based on 78 answers
Support is very responsive and knowledgable. In addition our account representative is very accessible and key member of our overall support team provided by HubSpot. Our issues are addressed quickly and are always resolved.
Rob Anchondo profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
HubSpot8.6
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
All of these other products have elements of what HubSpot has, but I find that none bring together all of HubSpot's features. What really convinced us to sign on with HubSpot (and stay with them) is the support they provide. Their team is amazing and you always get a live person on the phone with very little wait.
Kathleen Slattery Booth profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo
  • More leads
  • Better understanding of what is working and what is not
  • Much more efficiency
Kathleen Slattery Booth profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Aprimo Editions & Modules
Aprimo
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details