What users are saying about

Aprimo

18 Ratings

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Top Rated
127 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

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Top Rated
127 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

IBM SPSS

SPSS is useful in analyzing quantitative data to evaluate relationships among variables or groups of variables, to evaluate group differences in individual variables or groups of variables, to evaluate the psychometric properties of a measure or item, to manipulate and process data for use in reports and articles, to document analytical processes, and creating easily digestible analysis output. I use it in studies with thousands of participants responding to hundreds of questions. It enhances my ability to manage and use data.
Mark Jackson profile photo

Pros

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
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  • A broad variety of statistical tests
  • Handles various types of data
  • Relatively easy to use and share
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Cons

  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
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  • Some degree of validation assurance - ala an FDA perspective on validation of the system - would be very helpful
  • More cost-effective options in using SPSS
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Likelihood to Renew

Aprimo5.9
Based on 7 answers
I understand that there are other aspects of the program that our organization was hoping to utilize, once we got past the initial usage, but we hav not moved in that direction yet.
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IBM SPSS9.2
Based on 14 answers
It's super easy to use for newbies and super powerful for power users! It does EVERYTHING you are usually asked to do analytically. Their Help Desk is PHENOMENAL. And I find the upgrade and renewal price to be a good deal.
Lance Huntley profile photo

Usability

Aprimo3.7
Based on 4 answers
very hard to work with.
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IBM SPSS7.9
Based on 8 answers
SPSS is beginner friendly and user-friendly for beginner analysts and simple statistical tests. It's "click and go" interface does take some learning, but overall this is much easier than other programs I have used and seen. Compared to SAS software, SPSS takes a great deal less familiarizing and it not a matter of learning a coding language like SAS and RStudio.
Julie Ressalam, MPH profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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No score
No answers yet
No answers on this topic

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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No score
No answers yet
No answers on this topic

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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IBM SPSS6.5
Based on 4 answers
Some of the knowledge base answers are either circular or just not very useful. Others refer to OLD versions making it difficult to see whether the problem I have is still relevant to the current version
Rebecca T Barber, MBA, PHD profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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No score
No answers yet
No answers on this topic

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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No score
No answers yet
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Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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IBM SPSS6.9
Based on 3 answers
Have a plan for managing the yearly upgrade cycle. Most users work in the desktop version, so there needs to be a mechanism for either pushing out new versions of the software or a key manager to deal with updated licensing keys. If you have a lot of users this needs to be planned for in advance.
Rebecca T Barber, MBA, PHD profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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IBM SPSS is the easiest to use program of various statistical software packages. It may not be able to run the most complex models (e.g., hierarchical modeling or modeling in groups) as easily, but for someone who just needs to run basic stats (e.g., t-tests, regressions, ANOVAs), it is the most user-friendly with great drop-down menus and a great graphical user interface (GUI).
Elizabeth Minton profile photo

Return on Investment

  • We now have better visibility into internal resource utilization.
  • We have realized a slight improvement in project cycle times for marketing requests.
  • We have better budget tracking at the project level.
Michael Higgins profile photo
  • It has enabled our university to attract better students who seek a university high in the rankings from academic publishing (and SPSS is required for the data analysis for those publications).
  • With the increased costs of 6 month or 12 month licenses, it has decreased ROI on student fees because more money is spent on renewing licenses to the program.
  • It has also increased ROI as we are able to attract better talent that desire to have this as the base program they use.
Elizabeth Minton profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aprimo More Information

IBM SPSS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM SPSS More Information