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18 Ratings

IBM SPSS

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134 Ratings
18 Ratings
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Score 6.6 out of 101

IBM SPSS

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Top Rated
134 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Aprimo

The investment you have to make in process and ensuring your people have the right skills in the art of marketing is critical.

For successful change management, make sure you form a team of what we called “process champions” composed of a member from each of the functional groups. These individuals will be the voice of their team to the deployment resources and the voice and the champions of the project to their teams. They should maintain an ongoing presence for the life of the relationship with Aprimo with their role being continuous evaluation of their processes, voice of their function with regards to new capabilities and requirements.

Aprimo have taken the challenge of technology out of the picture by focusing so much on the user experience.
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IBM SPSS

Overall, I can see how IBM SPSS can be used by teams with simple objectives when it comes to analytics. It is similarly very appropriate for teaching students about basic notions of applied statistics. However, compared with other statistical software and programming languages, it does not come with great advantages in terms of computational capabilities and customization.
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Pros

  • If you want a program that lays out step by step processes this is the program for you. Of course you have to list all these before entering them, and hopefully the program lays things out exactly right.
  • It can allow you to see what projects you are working on, if you have the opportunity to get them into the system.
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  • SPSS creates helpful output that can be adapted for producing report and presentation content.
  • SPSS allows the novice to use drop-down menus and the expert to use syntax. It also helps novices become experts by allowing you to paste and adapt syntax to meet needs.
  • SPSS has a wide variety of analytical techniques that are available in the statistical package. It is user-friendly.
Mark Jackson profile photo

Cons

  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Ricardo Camargo profile photo
  • Some degree of validation assurance - ala an FDA perspective on validation of the system - would be very helpful
  • More cost-effective options in using SPSS
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Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Ricardo Camargo profile photo
IBM SPSS9.1
Based on 14 answers
Tested, reliable, straight-forward to use.
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Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
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IBM SPSS7.8
Based on 8 answers
Overall very easy to use and powerful through the menus.
Rebecca T Barber, MBA, PHD profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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No score
No answers yet
No answers on this topic

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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No score
No answers yet
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Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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IBM SPSS6.3
Based on 4 answers
Some of the knowledge base answers are either circular or just not very useful. Others refer to OLD versions making it difficult to see whether the problem I have is still relevant to the current version
Rebecca T Barber, MBA, PHD profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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No score
No answers yet
No answers on this topic

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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No score
No answers yet
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Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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IBM SPSS6.8
Based on 3 answers
I implement and maintain SPSS at the organization. It was already here before I arrived, but I have since become the SPSS administrator.
Lance Huntley profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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I have used SAS, R, Systat, Stata, Excel, Access and I continually find myself using SPSS to do the same set of tasks I would be using the previously named software to do. It's an all encompassing software that is very easy to use but can become as powerful an analytical tool as you would need. Also, when it comes to statistical modeling packages, it's a lot like religion, what you grew up with, in my case SPSS while an undergraduate in pschology, it what you will practice throughout your life. So IBM, if you are listening, you need to get your converts in High School and Undergraduate programs... give it away so that when they are in the workforce they will buy it through their company. Also, keep improving SPSS, which in the last several generations have been AWESOME! Temporal Causal Modeling was a god send. The spatial component upgrades were great too, as I do a lot in GIS as well. If IBM keeps doing things like this and PROMOTING it, the product should see an increase in use, adoption and sales.
Lance Huntley profile photo

Return on Investment

  • Internal tool once implemented so save on external design fees
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  • SPSS has made repeatable (yearly) analysis a reality, with minimal maintenance and therefore substantially less analyst time after the first year. It's hard to put time saved into $$ but the increase in time available for other tasks has been statistically significant.
Rebecca T Barber, MBA, PHD profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aprimo More Information

IBM SPSS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM SPSS More Information